Has the Financial Crisis Provoked Consumers Into Buying More Used Cars in the Uk?
-------------------------------------------------
Individual Assignment Prepared for: Robert Denny Prepared by: Due by: 30/11/2012
-------------------------------------------------
Module Code: SKL5A1
-------------------------------------------------
Word Count: 1383
Has the financial crisis provoked consumers into buying more used cars in the UK?
Table Of Contents
Executive Summary 3
Section 1: Introduction 3
Section 2: Literature Review 3
Section 3: Methodology 4
Section 4: Findings 4
Section 5: Conclusion 6
References 6
Appendices 9
Executive Summary
This report looks into the question of whether or not the financial crisis and recession has provoked UK car buyers to begin to buy more used cars than new cars. The primary and secondary research conducted in this report has proved that this is the case. Section 1: Introduction
As it is well known, the financial crisis hit the world hard, not just the banks but normal working people as well. The aim of this research paper is to gain a better understanding of how the market of used cars has changed since the financial crisis. A lot of people lost their jobs because of the crash, which has made life quite difficult for many people. The job market has become extremely competitive since large corporations are cutting down on staff and it has yet to recover. The research question I have is “Has the financial crisis provoked consumers into buying more used cars in the UK?” Perhaps there seems to be an obvious answer to this question but I will be researching into what extent and if what you would expect really is as blatantly obvious as you might think.
Section 2: Literature Review
According to the University of Buckingham, the UK car market remains the largest in Europe. (University of Buckingham, 2012)
Before I decided to carry out my own primary research I believed it was essential to get some background information on the topic. I used Regent’s online library
Individual Assignment Prepared for: Robert Denny Prepared by: Due by: 30/11/2012
-------------------------------------------------
Module Code: SKL5A1
-------------------------------------------------
Word Count: 1383
Has the financial crisis provoked consumers into buying more used cars in the UK?
Table Of Contents
Executive Summary 3
Section 1: Introduction 3
Section 2: Literature Review 3
Section 3: Methodology 4
Section 4: Findings 4
Section 5: Conclusion 6
References 6
Appendices 9
Executive Summary
This report looks into the question of whether or not the financial crisis and recession has provoked UK car buyers to begin to buy more used cars than new cars. The primary and secondary research conducted in this report has proved that this is the case. Section 1: Introduction
As it is well known, the financial crisis hit the world hard, not just the banks but normal working people as well. The aim of this research paper is to gain a better understanding of how the market of used cars has changed since the financial crisis. A lot of people lost their jobs because of the crash, which has made life quite difficult for many people. The job market has become extremely competitive since large corporations are cutting down on staff and it has yet to recover. The research question I have is “Has the financial crisis provoked consumers into buying more used cars in the UK?” Perhaps there seems to be an obvious answer to this question but I will be researching into what extent and if what you would expect really is as blatantly obvious as you might think.
Section 2: Literature Review
According to the University of Buckingham, the UK car market remains the largest in Europe. (University of Buckingham, 2012)
Before I decided to carry out my own primary research I believed it was essential to get some background information on the topic. I used Regent’s online library
References: 1. The University of Buckingham. (2012). The European Used Car Market Report 2012. Available: http://www.buckingham.ac.uk/wp-content/uploads/2010/11/pnc-2012-usedcar.pdf. Last accessed 29/11/2012. 2. The University of Buckingham. (2012). The Used Car Market Report 2012. Available: http://www.buckingham.ac.uk/wp-content/uploads/2010/11/pnc-2012-usedcar.pdf. Last accessed 28/11/2012. 3. Mintel. (2010). Used Car Market - UK - July 2010. Available: http://academic.mintel.com/display/539421/?highlight=true#hit1. Last accessed 28/11/2012. 4. Mintel. (2009). Purchasing of New and Second-hand Cars - UK - October 2009. Available: http://academic.mintel.com/display/479521/?highlight=true. Last accessed 28/11/2012. 5. Mintel. (2011). The Car Market - Out of Recession? - UK - April 2011.Available: http://academic.mintel.com/display/574361/?highlight=true. Last accessed 29/11/2012.