Harrah's Essay
Harrah's
Harrah’s
Harrah’s is the famous casino resort in USA that founded by William Fisk Harrah, at Nevada, in 1939. Then in 1942, Harrah’s opened a casino with blackjack, a dice table and 20 slot machines. The company expanded by added more roulette to the card and dice table and began serving liquor in 1946. William Harrah saw an opportunity to expand the business so, he brought a dingy casino on the southern shore of Lake Tahoe in 1955.Later in 1959, he relocated the casino across the highway to create the world’s largest single structure devoted to gambling. Next, Harrah’s constructed the highest building in Reno, a 24-story hotel across the street from his casino. With high growth in Lake Tahoe, he opened an 18-story hotel in Lake …show more content…
Low Customer loyalty Old organization structure(Reporting to CEO of each properties which is not encourage customers to spend money at all Harrah’s locations, Decentralization) Low brand awareness Low customer relationships Have no proper training for the employees to deal with their customers.
Solutions
1. Creating customer loyalty Appointed “Gary Loveman” as a COO (Chief Operation Officer) who can implement the marketing strategies throughout the Harrah’s properties. He launched four major initiatives
1. Changing the organization structure
Harrah’s division presidents and subordinate in brand operations, information technology and marketing services have to report to Loveman instead of CEO in order to emphasized that customers belonged to Harrah’s not only one of the …show more content…
The picture shows the connections of the DBM in Harrah’s that they have the card readers on the slot machines and other gaming machines, in every restaurants and other services.
Harrah’s uses decision science tools which known as “Winet” (Winner’s information network) in order to analyze the collected data for the uses of marketing purposesใ
3. The Total Reward Program
The program is designed to encourage customer loyalty or consolidation of play both within a particular trip and across multiple trips or over the course if calendar year. Harrah hope that this program can make customers feel that “I want to go to Harrah’s because they know me and they reward me like they know me and if I went to somewhere else they would not.”
What we have learned Changing the organization structure is essential before applying IT to business. Human resources are one of the important factors in the hospitality business : ( the management has to make sure that all employees are ready to
Harrah’s
Harrah’s is the famous casino resort in USA that founded by William Fisk Harrah, at Nevada, in 1939. Then in 1942, Harrah’s opened a casino with blackjack, a dice table and 20 slot machines. The company expanded by added more roulette to the card and dice table and began serving liquor in 1946. William Harrah saw an opportunity to expand the business so, he brought a dingy casino on the southern shore of Lake Tahoe in 1955.Later in 1959, he relocated the casino across the highway to create the world’s largest single structure devoted to gambling. Next, Harrah’s constructed the highest building in Reno, a 24-story hotel across the street from his casino. With high growth in Lake Tahoe, he opened an 18-story hotel in Lake …show more content…
Low Customer loyalty Old organization structure(Reporting to CEO of each properties which is not encourage customers to spend money at all Harrah’s locations, Decentralization) Low brand awareness Low customer relationships Have no proper training for the employees to deal with their customers.
Solutions
1. Creating customer loyalty Appointed “Gary Loveman” as a COO (Chief Operation Officer) who can implement the marketing strategies throughout the Harrah’s properties. He launched four major initiatives
1. Changing the organization structure
Harrah’s division presidents and subordinate in brand operations, information technology and marketing services have to report to Loveman instead of CEO in order to emphasized that customers belonged to Harrah’s not only one of the …show more content…
The picture shows the connections of the DBM in Harrah’s that they have the card readers on the slot machines and other gaming machines, in every restaurants and other services.
Harrah’s uses decision science tools which known as “Winet” (Winner’s information network) in order to analyze the collected data for the uses of marketing purposesใ
3. The Total Reward Program
The program is designed to encourage customer loyalty or consolidation of play both within a particular trip and across multiple trips or over the course if calendar year. Harrah hope that this program can make customers feel that “I want to go to Harrah’s because they know me and they reward me like they know me and if I went to somewhere else they would not.”
What we have learned Changing the organization structure is essential before applying IT to business. Human resources are one of the important factors in the hospitality business : ( the management has to make sure that all employees are ready to