Harper Adams University CollegeBSc International Business
Harper Adams University College
BSc International Business Management
Business Organisation and Accounting
Module BC-032
Analysis of Moutai’s Organization Structure
Submitted by: 201021011251/11223600 For: Ray Lu
Date of Submission: 9 March, 2012
Words counted without references: 1948
Analysis of Moutai’s Organization Structure
Contents
Summary………………………………………………………………………………………
2
1. Introduction……………………………………………………………………………….
3
2. Background of Moutai…………………………………………………………………….
3
2.1 History of Moutai…………………………………………………………………....
3
2.2 Current Situation and Performance of Moutai……………………………………....
4
3. Organization Structure……………………………………………………………………
4
4. Pros and Cons of Moutai’s Organization Structure……………………………………….
7
4.1 Strengths and Weaknesses of Functional Organization Structure…………………....
7
4.2 Main Elements that Included in Moutai’s Structure…………………………………
8
4.3 How Does Structure Impact the Company Performance and Its New Mission……..
10
5. Suggestions………………………………………………………………………………..
11
6. Conclusion…………………………………………………………………………………
13
References……………………………………………………………………………………..
14
Summary
This report is going to talk about the business organization structure of Kweichow Moutai Company. It introduced the background of the company at first, and then, it showed the organization structure of Moutai and analyzed which kind of structure does it belongs to, as well as how does it benefit the company. Meanwhile, the key point of this report is structure analysis and design; therefore, it talked about the strengths and weaknesses of Moutai’s structure by analysis of the business performance, new marketing strategy and the Six Key Elements. Furthermore, there are some suggestions are also be advanced in the end of this report.
1. Introduction
Business organization structure is a significant element for a company. As a giant of spirits in China, Kweichow Moutai has a
BSc International Business Management
Business Organisation and Accounting
Module BC-032
Analysis of Moutai’s Organization Structure
Submitted by: 201021011251/11223600 For: Ray Lu
Date of Submission: 9 March, 2012
Words counted without references: 1948
Analysis of Moutai’s Organization Structure
Contents
Summary………………………………………………………………………………………
2
1. Introduction……………………………………………………………………………….
3
2. Background of Moutai…………………………………………………………………….
3
2.1 History of Moutai…………………………………………………………………....
3
2.2 Current Situation and Performance of Moutai……………………………………....
4
3. Organization Structure……………………………………………………………………
4
4. Pros and Cons of Moutai’s Organization Structure……………………………………….
7
4.1 Strengths and Weaknesses of Functional Organization Structure…………………....
7
4.2 Main Elements that Included in Moutai’s Structure…………………………………
8
4.3 How Does Structure Impact the Company Performance and Its New Mission……..
10
5. Suggestions………………………………………………………………………………..
11
6. Conclusion…………………………………………………………………………………
13
References……………………………………………………………………………………..
14
Summary
This report is going to talk about the business organization structure of Kweichow Moutai Company. It introduced the background of the company at first, and then, it showed the organization structure of Moutai and analyzed which kind of structure does it belongs to, as well as how does it benefit the company. Meanwhile, the key point of this report is structure analysis and design; therefore, it talked about the strengths and weaknesses of Moutai’s structure by analysis of the business performance, new marketing strategy and the Six Key Elements. Furthermore, there are some suggestions are also be advanced in the end of this report.
1. Introduction
Business organization structure is a significant element for a company. As a giant of spirits in China, Kweichow Moutai has a
References: Brennen, A.M. 2002. Centralization Versus Decentralization. [On-line]. Available from: http://www.soencouragement.org/centralizationvsdecentralization.htm [Accessed 6 March 2012]. BM (Business Mate). 2010. What is a Functional Organization Structure? [On-line]. BM. Available from: http://www.businessmate.org/Article.php?ArtikelId=184 [Accessed 2 March 2012]. Broolins, M. 2012. Elements of Organizational Structure. [On-line]. eHow money. Available from: http://www.ehow.com/list_6313135_elements-organizational-structure.html [Accessed 5 March 2012]. CC (China Culture). 2012. Moutai’s Status Provides a Headache. [On-line]. CC. Available from: http://www.chinaculture.org/info/2012-02/09/content_429402.htm [Accessed 3March 2012]. CDO (Cambridge Dictionaries Online). 2011. [On-line]. Available from: http://dictionary.cambridge.org/dictionary/business-english/span-of-control [Accessed 5 March 2012]. CKMD (China Kweichow Moutai Distillery). 2004a. Introduction to Group. [On-line]. CKMD. Available from: http://www.china-moutai.com/en/maotai/intro.html [Accessed 2 March 2012]. CKMD (China Kweichow Moutai Distillery). 2004b. Organization Structure.. [On-line]. CKMD. Available from: http://www.moutaichina.com/about/structure.html [Accessed 2 March 2012]. Corkindale, G. 2011. The Importance of Organizational Design and Structure. [On-line]. Harvard Business Review. Available from: http://blogs.hbr.org/corkindale/2011/02/the_importance_of_organization.html [Accessed 4 March 2012]. CWT (Cigar Wine & Tea). 2008. History of Moutai. Cigar Wine Tea, 25 May. [On-line]. Available from: http://www.zwyjc.com/english/news/43.asp [Accessed 2 March 2012]. Daft, R.L. 2004. Fundamentals of Organization Structure. Organization Theory and Design. 8th ed. U.S: South-Western. pp. 100-110. MBA Library MGMT (Mgmt 307 Group). 2005. Six Key Elements in Organizational Design. [On-line]. MGMT, Available from: http://www.emaytrix.com/mgmt307/section2.php [Accessed 6 March 2012]. Mullins, L.J. 2005. Management and Organizational Behaviour. 7th ed. London: Person Education Limited. pp. 610-612. Shah, A. 2010. Global Financial Crisis. [On-line]. Global Issues. Available from: http://www.globalissues.org/article/768/global-financial-crisis [Accessed 7 March 2012]. Simons, R. 2005. Tuning Jobs to Fit Your Company. [On-line]. Available from: http://hbswk.hbs.edu/item/5067.html [Accessed 6 March 2012].