Harley Davidson: Women and Motorcycles
Harley-Davidson: Women and Motorcycles
Introduction
An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time, the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced, it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today, as it was when if first began (Bolfert).
According to the company’s gross revenue in 2010, Fortune 500 list Harley-Davidson at number 430. What keeps Harley-Davidson going strong? Is it the motorcycles, the people who ride these machines, or is it because Harley-Davidson Motor Company is a great American success story (Bolfert)?
The story of Harley-Davidson is an interesting story that I hope you will enjoy learning about. The motorcycles are true legends of art, but the people who choose to ride these machines are truly remarkable people. People often judge a group of riders as being a rough and rowdy crowd looking for trouble, but as you will learn through this paper, most of these groups are the friendliest and most helpful people you could find.
Harley-Davidson and motorcycles are usually considered a masculine sport intended for men (Mitchel). However, there are women out there who enjoy the freedom of riding their own Harley. So, when did women become so passionate for the open road and begin riding Harley-Davidson motorcycles? What does Harley-Davidson Motor Company do to attract women to the sales of its products and services?
Let the story of Harley-Davidson and women riders begin.
History Although there had been steam powered tricycles and gasoline bicycles in the 17 and 1800’s, the story of Harley-Davidson begins in a small shed of a neighbor. William Harley and Arthur Davidson were neighbors and boyhood friends that worked at a Milwaukee manufacturing company as an apprentice draftsman
Introduction
An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time, the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced, it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today, as it was when if first began (Bolfert).
According to the company’s gross revenue in 2010, Fortune 500 list Harley-Davidson at number 430. What keeps Harley-Davidson going strong? Is it the motorcycles, the people who ride these machines, or is it because Harley-Davidson Motor Company is a great American success story (Bolfert)?
The story of Harley-Davidson is an interesting story that I hope you will enjoy learning about. The motorcycles are true legends of art, but the people who choose to ride these machines are truly remarkable people. People often judge a group of riders as being a rough and rowdy crowd looking for trouble, but as you will learn through this paper, most of these groups are the friendliest and most helpful people you could find.
Harley-Davidson and motorcycles are usually considered a masculine sport intended for men (Mitchel). However, there are women out there who enjoy the freedom of riding their own Harley. So, when did women become so passionate for the open road and begin riding Harley-Davidson motorcycles? What does Harley-Davidson Motor Company do to attract women to the sales of its products and services?
Let the story of Harley-Davidson and women riders begin.
History Although there had been steam powered tricycles and gasoline bicycles in the 17 and 1800’s, the story of Harley-Davidson begins in a small shed of a neighbor. William Harley and Arthur Davidson were neighbors and boyhood friends that worked at a Milwaukee manufacturing company as an apprentice draftsman