Preview

Harley Davidson Pdf

Satisfactory Essays
Open Document
Open Document
2271 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harley Davidson Pdf
Strategic Audit of Harley-Davidson

Case 16 Strategic Management MGMT 436 Group 5

Current Situation (Jw Hayes)
A. Current Performance 2008
 Revenue 2008 $5.59 billion down from $5.73 billion in 2007  Net Income $654.7 million down from $933.8 million in 2007  Earnings per stock share $2.70 down from $3.74 in 2007  Motorcycles sold 303,470 down from 330,619 in 2007

http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949

B. Strategic Posture



Mission
 We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.

 Objectives
 We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.

 Strategies
 Get Cost structure correct Obtain funding for Harley-Davidson Financial Services Invest in the Harley-Davidson Brand

 Policies
Customers for life….
Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium

quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.

2. Corporate Governance (Jw Hayes)
A. Board of Directors
DIRECTORS JOB TITLE Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC NOMINATING AND HUMAN CHAIRMAN CORPORATE RESOURCES OF THE DATE OF BOARD GOVERNANCE AUDIT COMMITTE OTHER BOARD COMMENCEMENT COMMITTEE COMMITTEE E DIRECTORSHIPS Fiduciary Management BCE Inc. Heidrick & Struggles International Inc. Evercore Partners Inc.

Barry K. Allen

X

May-92

X

Richard I. Beattie

Chairman of Simpson Thacher & Bartlett LLP

Aug-96
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Using Perceptual Maps in Marketing Simulation
    • 1010 Words
    • 5 Pages

    Using Perceptual Maps in Marketing Simulation

    Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles.…

    • 1010 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    caso 3 harley davison
    • 337 Words
    • 2 Pages

    caso 3 harley davison

    -Strong relationship between the company and its consumer based on the Harley experience that they provide.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Unit 206 Business Admin
    • 1021 Words
    • 5 Pages

    Unit 206 Business Admin

    We will strive to earn our customers' long-term loyalty by working to deliver more than promised, being honest and fair and "going the extra mile" to provide exceptional personalized service that creates a pleasing business experience.…

    • 1021 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    Harley Davidson: Sustaining a Competitive Position in the Market
    • 1605 Words
    • 7 Pages

    Harley Davidson: Sustaining a Competitive Position in the Market

    Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales and profit, finally, competition is strong and the brand name alone will not increase its profitability. Strategic Global Branding is the main key to Harley Davidson’s continued rise, and without it the company will stagnate and be reduced to a minor player in the motorcycle industry.…

    • 1605 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Harley Davidson Case Analysis
    • 866 Words
    • 4 Pages

    Harley Davidson Case Analysis

    Harley Davidson’s competitive advantage is represented in their ability to produce top quality motorcycles and also provide full service after their products are sold which enables them to maintain their brand…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategic Plan Harley Davison
    • 7537 Words
    • 31 Pages

    Strategic Plan Harley Davison

    The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories. The custom products charge a higher price because of its features, styling, and high resale value.…

    • 7537 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gu Case Study
    • 812 Words
    • 4 Pages

    Gu Case Study

    When you think of Harley-Davidson, what comes to mind? Well, motorcycles for sure. But if that wasn’t your first thought, we’d argue that it was probably an open desert highway, leather boots and gear, and a rumbling exhaust that could make a jet engine seem all too meek. We’d also argue that Harley-Davidson symbolizes rebellion, youth, freedom, and open possibilities. Kind of like the first time you let go of the handle bars while riding your bike. It’s an image created by the people. The riders. The enthusiasts that made Harley-Davidson one of the most recognizable and mythological brands in the world. It’s an image the company itself may have tried to dump, but lucky for them, they did something far smarter. Harley-Davidson nurtured the community surrounding the brand creating a corporate sanctioned Harley-Davidson Brand Community.…

    • 812 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Latin American Popular Culture's Transformed into Global Cultures
    • 438 Words
    • 1 Page

    Latin American Popular Culture's Transformed into Global Cultures

    Harley Davidson realized that it sells customers much more than a two wheeler vehicle. The company sells customers a feeling of independence, individualism and a sense of freedom that “gets into the soul” of the customers. The company realized that the customers pride and strong emotional attachments make Harley Davidson ownership more of a lifestyle rather than a product consumption experience. In order to enhance and support the customer’s lifestyle, the company networks with its riders. , Harley-Davidson engages its customer base through company-sponsored travel adventures, events, and other things, such as clothes and accessories both for riders and for those who simply like to associate with the brand. This interaction with the customer base, serves to cultivate a strong customer relationship and also as an important marketing tool.…

    • 438 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    Wegmans: Every Day You Get Our Best
    • 282 Words
    • 2 Pages

    Wegmans: Every Day You Get Our Best

    They also believe that they can achieve their goal only if they fulfill the needs of their own people. They pledge continuous improvement to their customers, and they make the commitment:…

    • 282 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Cmi Level 7 Unit 7006
    • 3287 Words
    • 14 Pages

    Cmi Level 7 Unit 7006

    HARLEY-DAVIDSON, INC. IS AN ACTION-ORIENTED, INTERNATIONAL COMPANY, A LEADER IN ITS COMMITMENT TO CONTINUOUSLY IMPROVE OUR MUTUALLY BENEFICIAL RELATIONSHIPS WITH STAKEHOLDERS (CUSTOMERS, SUPPLIERS, EMPLOYEES, SHAREHOLDERS, GOVERNMENT, AND SOCIETY). HARLEY-DAVIDSON BELIEVES THE KEY TO SUCCESS IS TO BALANCE STAKEHOLDERSí INTERESTS THROUGH THE EMPOWERMENT OF ALL EMPLOYEES TO FOCUS ON VALUEADDED ACTIVITIES.Doing Business With Harley-Davidson…

    • 3287 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mission, Vision, and Values Paper
    • 1039 Words
    • 5 Pages

    Mission, Vision, and Values Paper

    We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business…

    • 1039 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Harely Davidson Situation Analysis
    • 2308 Words
    • 10 Pages

    Harely Davidson Situation Analysis

    The mission of this company is to "fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments." Harley-Davidson wants to have happy customers that will continue to buy this brand for life. Their vision states that they are an "action oriented international company," and that they are committed to improving its relationships with stakeholders. They believe that through balancing their stockholder 's interests and the "empowerment" of…

    • 2308 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Harley Davidson Posse Ride
    • 586 Words
    • 3 Pages

    Harley Davidson Posse Ride

    premium exclusivity of the Harley brand and lifestyle associated with it. Reinforcement of the brand leads to…

    • 586 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    harley davidson
    • 1272 Words
    • 6 Pages

    harley davidson

    This paper will try to analyze, if Harley Davidson has followed the traditional customer driven mar-keting way by following the path to create customer value and later getting the value back and the behavior of the customers can affect the demand for its bikes.…

    • 1272 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    The Harley Davidson
    • 1438 Words
    • 6 Pages

    The Harley Davidson

    Consumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services.…

    • 1438 Words
    • 6 Pages
    Good Essays
    Read More

Related Topics