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Happy Bar and Grill Case Study

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Happy Bar and Grill Case Study
Universiteit van Amsterdam

Amsterdam Business School

Critical History of “Happy Bar & Grill”

Case Study

International Entrepreneurship

Lecturer: Dr.J.T.Vinig

Due Date: October 21,2010

Name E-mail Student Number

Vladislava Krasteva Vladislava.Krasteva@student.uva.nl 6259936

Krasimir Velinov Krasimir.Velinov@student.uva.nl 6351476

Content

Introduction……………………………………………………………………... 2

Analysis……………………………..…………………………….………………3

The entrepreneur and the team………………………………………………...........3

The idea and the resulting product / service offering……………………………………..…4

The value proposition……………………………………………………………..…5

Funding model………………………………………………………………………5

The business and revenue model of the venture …….……………………………………..6

Business strategy…………………….…………………………………………………………7

The venture development cycle and current position, initial conditions …..…………..7

Effects of major events and resulting course of action……..……………….………………9

Lessons learned ……………….……………………...…………………….………………...12

Discussion………………………………………………………………………13

References………………………………………………………………………14

Introduction

Happy – feeling or showing pleasure or contentment. Fortunate, lucky, glad, delighted, joyful, gleeful, ecstatic, favorable, blessed. Only one word but so many definitions. “Happy Bar & Grill “ is a chain of restaurants in Bulgaria and Barcelona. Once experienced this place’s spirit, taste and service, you can easily associate the brand name with the meanings of the word “happy”. You are in captivity of its quality food and high standards. The “Happy Bar & Grill” brand is the strongest in its class and the largest as well. Important features the restaurant chain brings forward are its delicious and healthy meals, the care for the customer, food diversity, unique happy atmosphere,


References: “Happy bar & grill” homepage http://www.happy.bg Interview with founder of “Happy bar & grill” Mr. Orlin Popov published on http://www.bacchus.bg/show.php?storyid=785447 Eckhardt ,J.T. & S.A.Shane,(2003). ’’Opportunities and entrepreneurship”, Journal of Management,29(3),333-349 Shane,S.(2000)”Prior knowledge and the discovery of entrepreneurial opportunities”,Organization Science,11(4),448-469 http://www.referati.org Van der Have,R.,Toivonen,M.,Tuominen,T. “Dimensions of service innovation”,Innovation Management Institute,Espoo Finland Baumal,W.(2005)”Microtheory of entrepreneurship:More exists than is recognized.IN:Vinig et al.”The emergence of entrepreneurial economics”,27-37..Elsevier. http://www.Wikipedia.org Schumpeter,J.(1934)”Cpitalism,socialism,and democracy.New York:Harper & Row Mateev,M(1998)“Small firms and economic development in developed and transition economies” - http://books.google.com/books?id=0JgzJOAHPl0C&pg=PA181&lpg=PA181&dq=miroslav+mateev+1998&source=bl&ots=FSifD4tyY5&sig=01RIBkqyMXvUfiYx1h4ofsQeGfg&hl=en&ei=aHm_TNjbMc7sOZ_koFs&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBIQ6AEwAA#v=onepage&q=miroslav%20mateev%201998&f=false
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