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Gulf Air's Ѕtrategic Analyѕiѕ

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Gulf Air's Ѕtrategic Analyѕiѕ
RUNNING HEAD: GULF AIR’S STRATEGIC ANALYSIS

Gulf Air’s Strategic Analysis [Name of the writer]
[Name of the institution]

Table of Contents
Introduction 3
Company Overview 3
Environment Analysis 4
Government Regulation 4
Competition 6
External Forces 7
Industry Analysis 8 The Core Business 8
SWOT Analysis 9 Strength 9 Opportunities 10 Threats 11
Gulf Air Pestel Framework 11 Political 11 Economic 12 Sociocultural 12 Environmental 12 Legal 12
Porter’s Five Forces Analysis 13 Bargaining Power of Suppliers 13 Bargaining Power of Customers 13 New Entrants 13 Threat of Substitutes 14 Competitive Rivalry 14
The Strategy 15
Commitment to Safety and Quality Maintenance 17
Focused Criteria for Growth 17
Conclusion 18
References 19

Gulf Air 's Strategic Analysis

Introduction

The objective of my report is to analyze the strategy analysis in “Gulf Air” which is very important factor for the firm’s formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it’s also a source of threats or forces that may impede the successful implementation of a strategy. Macro-environmental Analysis (PEST factors affecting Gulf Air Airlines). To analyze the macro environment, I will use the PEST analysis, which refers to political, economic, social and technical factors that confront Gulf Air airlines. Also we use SWOT analysis as well. This analysis provides a no exhaustive list of potential influences of the environment on the organization. Each of the forces is categorized by a particular macro-level external influence, which directly impacts strategic direction at Gulf Air.

Company Overview

Gulf Air Company is the national airline of Bahrain, Oman, and the United Arab Emirates (UAE). It operates a fleet of 30 aircraft to 43 cities in 32 countries



References: Ali-Knight, J & S. Wild (2001) ‘Gulf Air’ inbound leisure market to Manchester, England: Is direct marketing the answer?’, Journal of Vacation Marketing, vol. 6, no.1 Brassington, F Clark, A. (2004) ‘Has the low-cost bubble burst?’, The Guardian, p 34. Dyson, R. G. (1990) Strategic Planning: Models and Analytical Techniques, John Wiley & Sons Ltd: Chichester Felsted, A Gilbert, D., Child, D. & J. Danielsson (2001) ‘A qualitative study of the current practices of ‘no-frills’ airlines operating in the UAE’, Journal of Vacation Marketing, vol. 7, no. 4 Gow, D Hanlon, J. P. (1989) ‘Hub operations and airline competition’, Tourism Management, vol. 10, no. 2 Hotten, R Insley, J. (2004) ‘You can make it if you try’, The Observer Insley, J Johnson, G. & K. Scholes (2002) Exploring Corporate Strategy, Pearson Education Ltd: Harlow Laverick, S Lohmann, M. & J. Danielsson (2001) ‘Predicting travel patterns of senior citizens: How the past may provide a key to the future’, Journal of Vacation Marketing, September, vol. 7, no. 4 Newman, C Porter, M. E. (1980) Competitive Strategy: Techniques for Analysing Industries and Competitors, Macmillan Inc.: New York Porter, M Porter, M. E. (1996) ‘What is strategy?’, Harvard Business Review, vol. 74, no. 6 Tait, N Thompson, J. L. (1997) Strategic Management: Awareness and Change, International Thompson Business Press: London Tran, M Wood, S. (2004) ‘Michael O’Leary’, Business Review, vol. 10, no. 4

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