Growth Plan
The Benefits of a Marketing Strategy!
Growing Markets and Customers!
Square1 Strategy Building
How do high-growth companies overcome the challenges of accelerating their growth?!
Mind The Gap
The Gap
Navigating this gap is where most high growth companies fail
2.5% Innovators
13.5% Early Adopters
34% Early Majority
34% Late Majority
16% Laggards
Entrepreneurs with good ideas have initial success but face new challenges getting to the next level
Most high growth companies have a few options to expand
• Significant
amount of resources have been invested in the current product offering" or acquiring new products to increase growth at this stage may require more capital than the company has access to" path is to increase market penetration in a current market or enter new markets with the existing product offerings Existing
Products
Existing
Market Penetration
• Creating
New
Product Development
Markets
New
• One
Market Development
Diversification
Growth Plan
Deciding which path to take to increase revenue intelligently requires a growth plan
• General Requirements
• Market Needs • Market Dynamics
• Recognizable Brand
• What you stand for
• Crisp, short messaging
• Tell the story
• Differentiation
• Who • Why • How
• Planned Growth
• Partners • Channels • Products
Brand Strategy
What makes an effective brand?
• • • • • •
Target Audience Knowledge Clearly Defined Benefit for the Target Audience Credible “Reasons to Believe” Focused Message Differentiated Position Consistent Execution
Novasyte Brand Assessment
Positives
• Clear understanding of the needs of the target • Credible solution to their needs
• Both in the product and the team delivering it
• Consistent look
Novasyte Brand Assessment
Areas for Improvement
• Defined target benefit
• What pain do you solve for a customer on an emotional
Growing Markets and Customers!
Square1 Strategy Building
How do high-growth companies overcome the challenges of accelerating their growth?!
Mind The Gap
The Gap
Navigating this gap is where most high growth companies fail
2.5% Innovators
13.5% Early Adopters
34% Early Majority
34% Late Majority
16% Laggards
Entrepreneurs with good ideas have initial success but face new challenges getting to the next level
Most high growth companies have a few options to expand
• Significant
amount of resources have been invested in the current product offering" or acquiring new products to increase growth at this stage may require more capital than the company has access to" path is to increase market penetration in a current market or enter new markets with the existing product offerings Existing
Products
Existing
Market Penetration
• Creating
New
Product Development
Markets
New
• One
Market Development
Diversification
Growth Plan
Deciding which path to take to increase revenue intelligently requires a growth plan
• General Requirements
• Market Needs • Market Dynamics
• Recognizable Brand
• What you stand for
• Crisp, short messaging
• Tell the story
• Differentiation
• Who • Why • How
• Planned Growth
• Partners • Channels • Products
Brand Strategy
What makes an effective brand?
• • • • • •
Target Audience Knowledge Clearly Defined Benefit for the Target Audience Credible “Reasons to Believe” Focused Message Differentiated Position Consistent Execution
Novasyte Brand Assessment
Positives
• Clear understanding of the needs of the target • Credible solution to their needs
• Both in the product and the team delivering it
• Consistent look
Novasyte Brand Assessment
Areas for Improvement
• Defined target benefit
• What pain do you solve for a customer on an emotional