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Group 2 Final Report With Cover Letter REV A

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Group 2 Final Report With Cover Letter REV A
March 3, 2015

XXXXXXXXXX
117 Printers Way
Miami, FL. 33124

Mr. John “Skip” Walker
Skipper Charter Airline
123 Coastal Blvd.
Miami, FL. 33131

Subject: Proposal for Skipper Charter Airline Advertising brochure

Dear Mr. Walker,

Riddle Marketing Inc. is pleased to offer this proposal for Skipper Charter Airline to meet the goal of an increased customer base by reaching a target audience through a top quality, graphically designed brochure for your aviation charter service. At Riddle Marketing Inc., you will find the solutions you desire for all your brochure marketing needs-from concept outline to final print.

Respectfully,
XXXXXXXXXXXX
VP, Strategic Marketing
XXXXXXXXX

Proposal for Skipper Charter Airlines marketing brochure
This proposal is in response to the RFP by Skipper Charter Airlines to design a marketing brochure that will attract new clients as well as existing clients. Skipper Charter Airline has a well-deserved reputation for quality customer service. Skipper Charter Airline is looking to increase their customer base utilizing a high quality, color, glossy paper 3-fold brochure. Riddle Marketing Inc.’s brochure design specifically targets leisure travelers ages 25-54, desiring to enjoy a relaxing stay on the beautiful islands of the Bahamas. The focus is to provide affordable and direct air transportation, via your charter service, to and from the Bahamas. Also included, is a small, yet specifically focused portion designed to attract private business clientele wishing to utilize a privately charter airlines for business or personal use.

Design
Our execution strategy incorporates proven methodologies, highly qualified personnel, and a proven approach to managing deliverables. Riddle Marketing’s design begins with the Skipper Airlines logo on the cover with the words, “Looking to Get Away?” “Tired of the Hustle and Bustle of Commercial Air Travel? Then We Have Just the Answer.” The background is a picture of the Bahama coastline

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