Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief.
Grief Counseling Center provides mental health services for a diversified clientele. Clientele ranges from young children to senor citizens and consist of various cultures and nationalities. Professionally trained therapists, facilitators, and volunteers, who have a passion to help others, will serve at GCC. Market research shows that while there are many counseling …show more content…
The groups will be composed of individuals with similar life situations. "Mature" widow/widowers and young widow/widowers will comprise separate groups. Groups for children who have lost their parents will be provided, and the children will be grouped by age. In the future, sibling loss groups and other, more generalized grief groups will be established. Groups will be run primarily at GCC's planned counseling office, with an eye toward future expansion into public schools, health care centers, and senior citizen organizations. Groups in these community settings will be part of GCC's outreach program, and will be provided at no …show more content…
Market Analysis and Strategy
The service GCC provides will be for all people suffering from grief. GCC's goal is to cross demographic lines and make people of all backgrounds feel welcome at their counseling sessions. The center will form focus groups, consisting of randomly contacted people to determine how beneficial GCC's services would be for this particular community. The data collected can be used to adjust the scale of operations.
Currently, there are many non-profit counseling centers available to people, but GCC is targeted towards grief. GCC does not believe there are many centers on this particular niche. Ideally, this would put GCC in a good position to obtain government grants, and raise funds from the community, to sustain costs.
GCC's general strategy is to become well known in the area so that people feel they can come to the center to receive help. GCC also plans to maximize donations, in order to expand its capacity. To do this, the center will target government organizations, local churches, and the community at large, as well as individual