Green Organization
Green organization and its recruitment policies
Introduction
If the recruiters are thinking of creating a congruent and authentic employment brand which can help your organization attract, retain and repel employees, there comes the relevance of the word “green recruiting”. Recruiting, the most important function of HR, which entails attracting the right person for the right job at the right time, is changing its color. Organizations are trying to tap every bit of opportunity, wanting to look different and make a good impression, so that the right candidates with the environment friendly bent of mind apply for jobs.
Companies large and small are seeing a significant increase in the ROI of their recruitment and retention programs by creating an employment brand. One deliverable of a significant employment brand is green recruiting practices. This is not a “flavor of the month” or a new concept. Fortune 500 companies have been doing it for years. Continuously hearing words like eco-friendly, green, environment etc for the past few years, even the young generation has also attracted towards this concept. So they are also looking for an organization which is environment friendly. In June, 2007 Dr John Sullivan wrote, “While candidates of all generations have begun evaluating potential employers based on their “greenness” few in recruiting have leveraged this hot topic in recruitment communication and activities”. He goes on to say, “Individual recruiters need to make the firm’s environmental stance a critical element of their sales pitch to potential applications and candidates”. The time has come for all employers to assess the degree of ‘greenness’ in which they operate. So, all the companies now a days are trying to portray themselves as eco friendly companies. Organizations like Google and Timberland have made concerted efforts in portraying themselves as environment friendly organizations, having programs that support environment issues. Such programs
Introduction
If the recruiters are thinking of creating a congruent and authentic employment brand which can help your organization attract, retain and repel employees, there comes the relevance of the word “green recruiting”. Recruiting, the most important function of HR, which entails attracting the right person for the right job at the right time, is changing its color. Organizations are trying to tap every bit of opportunity, wanting to look different and make a good impression, so that the right candidates with the environment friendly bent of mind apply for jobs.
Companies large and small are seeing a significant increase in the ROI of their recruitment and retention programs by creating an employment brand. One deliverable of a significant employment brand is green recruiting practices. This is not a “flavor of the month” or a new concept. Fortune 500 companies have been doing it for years. Continuously hearing words like eco-friendly, green, environment etc for the past few years, even the young generation has also attracted towards this concept. So they are also looking for an organization which is environment friendly. In June, 2007 Dr John Sullivan wrote, “While candidates of all generations have begun evaluating potential employers based on their “greenness” few in recruiting have leveraged this hot topic in recruitment communication and activities”. He goes on to say, “Individual recruiters need to make the firm’s environmental stance a critical element of their sales pitch to potential applications and candidates”. The time has come for all employers to assess the degree of ‘greenness’ in which they operate. So, all the companies now a days are trying to portray themselves as eco friendly companies. Organizations like Google and Timberland have made concerted efforts in portraying themselves as environment friendly organizations, having programs that support environment issues. Such programs