green marketing in automobile
University of Halmstad
School of Business and Engineering
Master International Marketing
Integration of Green Marketing within the automotive industry
- A case study of four car manufacturers on the Belgian market -
Master’s dissertation in International Marketing, 15 credits
Final seminar 22 May 2009
Authors:
DE CRAECKER François
850511-T099
DE WULF Loïc
851021-T116
Supervisor:
REINERT Venilton
Acknowledgement
We would particularly like to thank our supervisor Mr Venilton Reinert for his important guidelines and motivation when our subject seemed to reach a dead-end.
We also address a special thank to the respondents of the companies that accepted to help us in our investigation. The information you provided was the key to complete this dissertation. François De Craecker and Loïc De Wulf
i
“Take care of the Earth and she will take care of you…”
- Unknown Author
ii
Table of Contents
1. Background ..................................................................................................................... 1
2. Problem ........................................................................................................................... 7
3. Purpose ........................................................................................................................... 8
4. Limitations....................................................................................................................... 9
5. Methodology................................................................................................................. 10
5.1. Type of method ...................................................................................................... 10
5.2. Type of research .................................................................................................... 11
5.3. Research framing
School of Business and Engineering
Master International Marketing
Integration of Green Marketing within the automotive industry
- A case study of four car manufacturers on the Belgian market -
Master’s dissertation in International Marketing, 15 credits
Final seminar 22 May 2009
Authors:
DE CRAECKER François
850511-T099
DE WULF Loïc
851021-T116
Supervisor:
REINERT Venilton
Acknowledgement
We would particularly like to thank our supervisor Mr Venilton Reinert for his important guidelines and motivation when our subject seemed to reach a dead-end.
We also address a special thank to the respondents of the companies that accepted to help us in our investigation. The information you provided was the key to complete this dissertation. François De Craecker and Loïc De Wulf
i
“Take care of the Earth and she will take care of you…”
- Unknown Author
ii
Table of Contents
1. Background ..................................................................................................................... 1
2. Problem ........................................................................................................................... 7
3. Purpose ........................................................................................................................... 8
4. Limitations....................................................................................................................... 9
5. Methodology................................................................................................................. 10
5.1. Type of method ...................................................................................................... 10
5.2. Type of research .................................................................................................... 11
5.3. Research framing
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