Preview

Google Will Bid in 700 Mhz Wireless Auction If It's 'Open'

Good Essays
Open Document
Open Document
495 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google Will Bid in 700 Mhz Wireless Auction If It's 'Open'
Google plans to participate in the upcoming auction for radio spectrum in the 700-MHz band if certain conditions are met. Google CEO Eric Schmidt said Friday that he sent a letter to FCC Chairman Kevin Martin saying the company will commit $4.6 billion to the auction if certain "open" measures are included in the plan.

Google has been moving closer to participating in the auction in recent weeks.

MORE INSIGHTS

Webcasts
Strengthen Organizational Agility with the Latest Advances in Case Management
Accelerate Agility Now: WebSphere Application Server v8.5.5 Overview
More >>
White Papers
Altair Speeds Complex Simulation and Workload Management with the Intel' Xeon Phi Coprocessor
How Virtualization is Key to Managing Risk
More >>
Reports
Research: 2013 IT Spending Priorities Survey
Research: 2013 SMB IT Salary Survey
More >>
"Google's going to become a phone company," said Steve Arnold, a Google expert, in an interview Friday. "Since 1999 Google has been working toward becoming a telephone company."

In recent days, Google has praised Martin for moving closer to opening the 700-MHz spectrum. But in his new letter to Martin, Schmidt pushed four types of what he called "open" platforms. They are:

Open applications. Consumers should be able to download software applications and content, and use services without restrictions.
Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wireless service provider.
Open services. Third-party resellers should be able to obtain wholesale bandwidth or wireless services from any company that wins a 700 MHz license.
Open third-party networks. Other networks should be able to interconnect at technically feasible points with a 700 MHz licensee's wireless network.
Google's increasingly aggressive stance on the auction puts it on a collision course with major telephone companies such as AT&T and Verizon

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Tm583 Week 6

    • 311 Words
    • 1 Page

    Google’s Motivation to bid into the wireless marketplace through the use of the 700MHz Spectrum Auction was the opportunity to develop possibly a 50 state network “The FCC is auctioning 1,099 wireless licenses in the 700 MHz band, but the most attractive spectrum for many bidders is the “C-block” of 12 regional licenses that may be combined to create a 50-state network.” (Reiter, 2008) This new product development would allow Google to become a cellular network operator. This market includes firms such as AT&T and Verizon, Google would not only compete with these firms but also would have had the opportunity to network with other entities to develop some innovative new products.…

    • 311 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    TMA02

    • 995 Words
    • 4 Pages

    Key Points discussed by go the group included, tax avoidance by Google, Google moto when it first hit the scene ‘Don’t be evil’.…

    • 995 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    New advancements look to focus on packing more information into frequencies, because virtually all frequency transmitters are being used. And this would allow more and more companies to transport all types of data.…

    • 694 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Company Motivational Profile

    • 2277 Words
    • 10 Pages

    The "Financial Results" (2011) website says Google made 3077.45 million in 2006. In 2007, Google made 4203.72 million. In 2008, Google made 4226.86 million. In 2009, Google made 6520.45million. In 2010,…

    • 2277 Words
    • 10 Pages
    Better Essays
  • Satisfactory Essays

    higher than that of open wireless approach. But the open systems have a higher indirect…

    • 419 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Google's Strategy

    • 1120 Words
    • 5 Pages

    Thomspson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. (2012). Crafting & Executing Strategy (19th ed.). New York, NY: McGraw-Hill.…

    • 1120 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Reading the case study “Google’s HR Dilemma” by Mridu Verma, we have gained some knowledge about Google’s success story.…

    • 1893 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Google S IPO

    • 530 Words
    • 2 Pages

    Further, Google adopted ‘modified Dutch auction’; it reserved right to set final sale price, share distribution, and other auction terms based on ultimate result of auction. This modification enabled Google to avoid unusual overpricing problem.…

    • 530 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Digital Convergence

    • 13759 Words
    • 39 Pages

    What are the regulatory policies for these new technologies and services with regard to numbering, spectrum, universal service, and…

    • 13759 Words
    • 39 Pages
    Powerful Essays
  • Good Essays

    The Google Ipo

    • 587 Words
    • 3 Pages

    Google founders knew very well that the demand of Google 's share would be extremely high. Therefore, in a letter as a part of the filing to the Commission, Brin and Page determined to use Dutch auction to find its ultimate price. Just as the company is supported by the millions of internet users around the world, they believe that Google IPO would not only strengthen the market share of Google, but also provide small investors a ground breaking opportunity to cash in their long anticipated and deserved reward.…

    • 587 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Google's Android

    • 750 Words
    • 3 Pages

    Google’s main source of revenue has been the advertising products based on the internet. Some may ask why did dive into the mobile phone industry with the huge risk. The reason is that their business model in based on the internet, and it is moving its main territory from desktop to mobile.…

    • 750 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    The American multinational enterprise, Google Inc., predominately leading the globe in internet services and products. They provide online advertising technologies, search engine, cloud storage, applications and other software. Their customers are advertising agencies and large businesses who pay to be exposed on the many free services Google offers to internet consumers. The largest shareholders Brin Sergey and Larry Page, founded Google while attending Stanford University. Google is the most universally used internet search engine, which allows them to gather interests and information about the consumers using their free services. Advertisers spend billions to strategically place their ads through Google because the free Google services accumulates personal interests and information needed to identify consumer demographics on the internet. In recent years the government and general public have raised concern about consumer privacy, as well as, the monopolistic presence in the internet market. Their shareholders are predominately internal making any external influence to the company improbable. Google employees are carefully selected and generally consist of newly graduated software geniuses; recently the media has criticized Google for the majority of their employees being Caucasian and Asian males. Google Inc. has a responsibility to manage its operations to maximize shareholders profits, but how well does it treat the other four primary stakeholders: the government, employees, customers, and general public. (Google, n.d.)…

    • 1519 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Google in China

    • 6227 Words
    • 25 Pages

    Faced with this dilemma, Google has hired Navigator Consulting to help determine its next steps coming from this decision. In this report we begin by identifying the key issues that Google must consider before identifying a direction. These issues particularly surround balancing Google’s socially responsible reputation with its commercial interests of expansion and profit. This balance must be achieved, while also ensuring that Google maintains a competitive edge with both primary rivals (Yahoo!, Microsoft), and domestic Chinese rivals (Baidu).…

    • 6227 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Ebay Study

    • 2915 Words
    • 12 Pages

    Google, even though it is not in e-tailing or online auction is a potential competitor as it is a strong trusted brand that attracts traffic and has an excellent search system. It is even said that Google is actively pursuing a profitable combination of search and e-commerce that threatens both Yahoo! and eBay (Thomas 2008).…

    • 2915 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Umuc Haircuts Case Study

    • 1128 Words
    • 5 Pages

    AT&T business service (for example) would suit the telecommunication needs. This will include a dedicated high-speed internet connection for all company needs and a second WIFI internet hotspot for customer use. Additionally, AT&T will provide company cellular devices to allow management to remain connected to the business (AT&T, 2015).…

    • 1128 Words
    • 5 Pages
    Good Essays