Google Stock Essay
A top-down approach to stock valuation for Google Stock
Section 1: Investment summary
I would recommend the buying of Google stock. The company’s current strategy would probably increase their chances of gaining strategic alliances, and make them a more attractive partner. As other companies see that Google is no longer going head on with partners, they may be more willing to cooperate with Google as well. Especially in developing markets, such strategic partners can offer Google a huge advantage, which will translate to increased value of Google’s stocks
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Section 2: Overview of the company
Google inc. is a company that offers a wide range of products and services to online users. The most popular service the company renders is their search engine named Google. The Google search engine uses PageRank, Algortihms, Link Measurement, and …show more content…
Besides, all Google’s services, except for search not being used much, they hardly bring in any revenue. Google is investing in these services though, making them dogs, according to the Boston consultancy matrix. Therefore, Google may be better off eliminating these services, and fully focusing on its search engine. If the company does this, they would be best off using a concentration strategy, and redirecting all resources to the improving of the search engine. They could go into horizontal growth, forming strategic alliances with other large websites.
Functional strategies must also be changed in order to follow such corporate and business strategies. For example, the research and development department would no longer be able to use its hit and miss strategy. Rather, researchers would have to focus on one specific task. Also, the company would be better of becoming a technological leader, rather than a follower, since that way there would be less risk of being passed by
Section 1: Investment summary
I would recommend the buying of Google stock. The company’s current strategy would probably increase their chances of gaining strategic alliances, and make them a more attractive partner. As other companies see that Google is no longer going head on with partners, they may be more willing to cooperate with Google as well. Especially in developing markets, such strategic partners can offer Google a huge advantage, which will translate to increased value of Google’s stocks
.
Section 2: Overview of the company
Google inc. is a company that offers a wide range of products and services to online users. The most popular service the company renders is their search engine named Google. The Google search engine uses PageRank, Algortihms, Link Measurement, and …show more content…
Besides, all Google’s services, except for search not being used much, they hardly bring in any revenue. Google is investing in these services though, making them dogs, according to the Boston consultancy matrix. Therefore, Google may be better off eliminating these services, and fully focusing on its search engine. If the company does this, they would be best off using a concentration strategy, and redirecting all resources to the improving of the search engine. They could go into horizontal growth, forming strategic alliances with other large websites.
Functional strategies must also be changed in order to follow such corporate and business strategies. For example, the research and development department would no longer be able to use its hit and miss strategy. Rather, researchers would have to focus on one specific task. Also, the company would be better of becoming a technological leader, rather than a follower, since that way there would be less risk of being passed by