Google's position of increasing global dominance and economic power is beginning to reveal a few cracks in the facade: first, its flirtation with the Chinese Government's censorship regime though, to Google's credit, it subsequently disengaged from these censorship controls at the cost of the virtual destruction of its business in China. Second, its policy on ad words which some see as an encroachment on intellectual property; and, third, its denial of responsibility as a publisher for the excerpts reproduced by its search engine (although the provider of a search engine has no responsibility for search results, the law is nothing like as clear when the search engine reproduces material from the destination site).…
Google should definitely continue operations in China, even if it means limiting the amount of information that is disseminated to Google China. While filtering information is the opposite of everything Google stands for, Google can still disseminate information to the Chinese public while abiding by the information laws set up by the Chinese Government. The fact is that if Google doesn’t provide its information services to China, not only will a competitor step in and abode by the Chinese Government limitations on information, but the information that it would disseminate may be far less superior. Therefore, in the hope that the Chinese Government decrease its information limitations, Google should provide its service to China as China comprises over 1.3 billion people and has the power of not only furthering Google, but the world as well.…
Google has created the most popular search engine and organized the information in such a manner that it has created a sustainable competitive advantage as is clear from the fact that although the search engine was started in 1997, the company is still having its domination in the search engine market with a market share of 67.5% in Feb. 2013 as per the data released by comScore, the leading (comScore, 2013: Mar. 13). Company has created a first mover advantage by aggressively building its search engine by adding to it Google Books, Google Scholar, Google Finance, Google News, Google video, Google Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even surpassing Apple’s brand value (Reisinger, 2012: Aug. 2). This is a result of its innovative products and heavy expenditure on sales and marketing. Google invested $6.143 billion in 2012 on sales and marketing which is 12.2% increase over investment of $4.589 billion in 2011 on sales and marketing (Google, 2012: n.d). There was addition of advertising expenses of $288 million in 2012 (Google, 2012: n.d) which is a reflection of how the company invests in brand building of its products. The diversification move undertaken by the company is the result of innovation at Google and extensive research and development with R&D expenses continuously increasing from $3.8 billion in 2010 to $5.2 billion in 2011 and $6.8 billion in 2012 (Google, 2012: n.d). Although there were initial problems with the…
Customers- whatever Google does will either have a negative or positive impact on users, but one of the aims of Google is to make sure that the users are always happy. Customers want a business to produce high quality valued products for low prices, as they want to see offers and bargains that will be a better value of money.…
If Google were to remain in the best position in the future, It has to…
In an attempt to capture the global eCommerce market, Google introduced a Chinese version of Google.com in 2000. Around the same time, the Chinese government was developing an Internet infrastructure that let them control the flow of information.…
Being one of the most valuable brands in the world, Google has an inherent responsibility to use their power to improve the lives of their many stake holders. These stake holders include employees, investors, advertisers, and…
Prior to end 2005, Google had faced little negative press. In January of 2006, Google began to face negative rapport when they refused to provide information to the United States Department of Justice and filter “objectionable content” results that were forbidden by Chinese government (Agrenti 2009, p. 16). “The search engine giant knew bad publicity could be part of any trade-off if it wanted to become a major player in China’s burgeoning economy” (Agrenti 2009, p.16). As a result, Google was placed in a position where they had to comprise to keep from losing their position in the “engine search” market.…
Of course, the power of information and the influence of foreign ideas are far more significant than that of profit. Allowing Chinese internet users to access information on crucial, global issues is tremendously important, due to the fact that China’s population is one that makes up a great percentage of the world’s population. According to a New York Time’s article, published in 2006, “Google could still improve Chinese citizens' ability to learn about AIDS, environmental problems, avian flu, world markets” (Thompson). Bringing awareness to the Chinese populous proves to be pivotal due to the need its citizens have to learn and progress technologically. Having this information brought to the Chinese would be incredibly beneficial, not only to the country of China, but globally as well. Accessing information quickly, without the hindrance of firewalls, revolutionizes the way China breaks down and utilizes such information. It allows Chinese web surfers to participate in blogs and countless discussions regarding the future of their country, with the possibility, of course, being censored. Yet, with the rapid growth of sites and overall internet usage, the…
Some material over Google has been restricted in some countries such as Turkey, Germany, France and Poland and also Thailand for political and historical reasons. Some content of Google has been censored in China. As China is a communist country, the government of China does not want the citizens to have abundant access of various websites. They have a censoring policy for search results or the hosted content, like videos, for the citizens where the content and material is illegal. The censoring policy in China is better for the citizens because the role of the government for any country is to look for betterment of their citizens by censoring the sites the Chinese government is protecting the citizens from getting into any sort of illegal activities or…
4. Marketing a. First-mover advantage in China has been the primary driver behind their market share dominance. However, they are a fraction of the size of Google, with a fraction of the resources, and their market share lead will shrink as Google invests heavily and marketing their services and learns how to do business in China.…
China is a prime example of internet censorship as their censorship laws are especially strict on political groups against the People's Republic of China. The internet is a place for people to find other like-minded people so China targets the internet with its law extensively. For example, when China finally went after Google for giving Chinese citizens access to content the government wanted restricted, Google complied and had to create a separate Chinese version. As mentioned above, Google was self-censoring themselves by disallowing search results and therefore lessening traffic to those websites. Up until May of 2009 all business was well between Google and China. In May of 2009, Chinese censors blocked YouTube, which is owned by Google. It was blocked because a user had uploaded a video of Chinese police brutality and was quickly being shared around the internet. Google suffered majorly because of China wanting to omit this information from its citizens. Google was tired of having to deal with the special version of Google designed specifically for the overbearing laws of the Chinese government, and in January of 2010 they let search results bypass the barrier of the filter. China immediately responded and blocked all of Google. Trying to mend the wounds of what happened just two years ago, in May of 2012, Google announced it would…
When business transactions take place across international borders, they carry additional risks not present in domestic transactions. Foreign Direct Investment is the most risk bearing way of entering into a market. A foreign direct investment entails sole responsibility to the proprietor. From a political and economic standpoint, the CCP, Chinese Communist Party, has been known as an autocratic party that has imposed strict control over the country (Lawrence & Weber, 2010, p 470). Within the past thirty years, the CCP allowed for the free flow of money while maintaining a tight control of all institutions. With the imposing regulations of the censorship regime by the CCP, Google will be…
Yahoo was found in January 1994 by Jerry Yang and David Filo, but was incorporated in March 1995. Yahoo Inc. is an American multinational internet corporation with its headquarters in California. “Yahoo Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 345 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo! 's clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services.”…
1. If you were the CEO of Yahoo! And were presenting an opinion to the board of directors whether or not to release information to the Chinese government regarding a subscriber to Yahoo!’s e-mail, what would you say is more important-penetrating the Chinese market or adhering Yahoo’s principles regarding privacy protection?…