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Google Glass Project
Google Glass:
Three Recommendations for Google
2/14/14

Will Google, Inc.’s Google glasses be successful in the market of the new headphone technical field? On June 28, Google unveiled its Project Glass demo at Google I/O in San Francisco. The attendees watched a real-time video taken by the Google’s Project Glasses that were worn by a group of skydivers who jumped from an airplane. This glass will lead people into a new generation of high-tech products. However, how can Google make a successful release for Google glasses? This will be related to the fate of the entire Google company. Google is one of the best companies in the world now. By providing the most popular and powerful search engines and bringing the market various innovative products, it has achieved a huge amount of loyal users. Most of these users are willing to seek information, gain knowledge, and be well acquainted with all that revolves around the environment they live in, which makes them potential buyers or at least followers of the new Project Glass. Besides, Google’s numerous and diversified products, such as Android, Google+, Google Map, Google Talk, Chrome and Gmail, they can all be integrated with Project Glass and form a complete system for users. On the other hand, a wearable computer (or smartphone) is a totally new market, so as the first company to step in, it is easy for Google to establish its leading position in this industry. In order for Google glasses to be successful in the technological market, the glasses need to be safe, perfected, and advertised well.
Firstly, Google glass is a special product as navigation tool. On October 31st, there was news about illegally wearing Google glasses while driving by a CNN report. After this report, Google had to prove its products are suitable for driving.
According to media reports from CNN, a woman named Cecilia Abadie recently posted a traffic ticket through the social networking sites. The first



References: Eisenberg, A. (2013). Seeking a staredown with Google Glass. Retrieved on 24 Oct. 2013, from Business Insights: Global. Web, from http://bi.galegroup.com.ezproxy.callutheran.edu/global/article/GALE%7CA345482659/d3b6cd5f1c3c28532f67288723cdb2cf?u=callutheran Enewcomer. (2013). By 4 to 1, Early Adopters Pick Wearable Watches Over Glasses. Retrieved on 5 Nov, 2013, from http://jessicalessin.com/2013/11/05/by-4-to-1-early-adopters-pick-wearable-watches-over-glasses/ Ezor, J. I. (2013). Flawed Transparency: Shared Data Collection and Disclosure Challenges for Google Glass and Similar Technologies. NEED MORE Islam, R. (2012). Project Glass–Good Or Bad? 5 Reasons To Fear The Google Glass. Retrieved on 13 Aug. 2012, from http://www.abctrick.net/2012/08/five-reasons-to-fear-google-project-glass.html Kelly, H. (2013). Drive in Google Glass, get a ticket. Retrieved on 31 Oct. 2013, from http://www.cnn.com/2013/10/30/tech/mobile/google-glass-driving-ticket/ Rose, B. (2013). When I Actually Wear Google Glass. Retrieved on 28 Aug. 2013, from http://gizmodo.com/when-i-actually-wear-google-glass-1211492290 Starner, T. (2013, June). Project glass: An extension of the self [Electronic version]. Pervasive Computing, 12(2), 14-16. doi:10.1109/MPRV.2013.35 Watch Media. (2013, October 4). Google glasses open for review, gets developers excited. Retrieved November 14, 2013, from http://bi.galegroup.com.ezproxy.callutheran.edu/global/article/GALE%7CA3446 98870/d3b6cd5f1c3c28532f67288723cdb2cf?u=callutheran

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