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Go East Young People, Go East

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Go East Young People, Go East
In summary, Go East, Young People, Go East, discloses the business ventures of a company known as Electronic Visions and its company representatives Mrs. Amanda Brendhart, Mr. Jose Gutierrez, and Mrs. Rhoda Schreiber. Furthermore, Visions and its associates sell needed components to computer manufacturers and to stimulate their success they have decided to market to countries within Asia. They are confident that they will be able to sell their products for competitive prices within potentially lucrative companies in the near future with the elimination of trade barriers. Moreover, they plan to find partners within their target markets while simultaneously determining the best strategic marketing plans and entry strategies. 1. The type of entry and ownership approach I would recommend for Electronic Visions is direct …show more content…
Furthermore, the partners could use the four P’s of marketing to help implement the best strategy when determining their marketing strategy. For instance, the representatives of Electronic Visions could ensure their product is appealing to the market in which they are attempting to enter. Although they may believe their products possess a quality appealing to this new market and country, they must assess if it is satisfying the major needs of their new customer base. Moreover, the representatives must question whether the price is reasonable compared to those standards well-known by consumers of that country. This is important to determine as this factor may determine how responsive the country is to the products regardless of whether a niche is being filled. Furthermore, representatives must consider both the place and location of their organization as well as promotion in order to best determine their marketing strategy. For instance, they must consider which locations are suitable and easy for customers to travel to along with promotional stimulants within the organization in order to stimulate success within the
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