Gnc Survey
Upon the research we gained through our survey the average customer spends 15 minutes in GNC. With the average size of a GNC store is 1400 square feet this means that the average customer is looking through the store at an average of 100 square feet a minute. The main thing to look at with that information would be the retail format and retail mix strategy.
The retail format of GNC is that they have various types of products and place them in categories such as weight loss, extracts, vitamins, proteins and muscle building products. The way that GNC sets up their store is having the proteins/muscle building products in the back of the store and all the other products towards the front. The reason behind is would be that the proteins/muscle building products bring in the most traffic allowing the consumer to walk through the store past the other products that will catch their eye.
GNC appears to set up their store using the “Model Stock Approach”. With GNC putting their best selling products towards the back of the store it allows them to focus on selling their other products. GNC bases their arrangement of products to be individual of each other. By allowing this they are able to set up displays for each individual category of products, with the sole purpose of catching a persons eye as they walk past it.
The displays inside of GNC’s are all Rack/Case displays. Their assortments of items placed in their category and by the multiple brands that they have. According to out survey it seems that consumers don’t seem to have a problem with the assortment of items. For every product, GNC has at multiple substitutes and many different brands with multiple prices. Also, they offer different sizes of the same products. Another noticeable piece of information obtain from our survey is that price and product selection are the main factors in the deciding factor of a customers purchase. The external sources that effect the consumer is the salesperson and also the
The retail format of GNC is that they have various types of products and place them in categories such as weight loss, extracts, vitamins, proteins and muscle building products. The way that GNC sets up their store is having the proteins/muscle building products in the back of the store and all the other products towards the front. The reason behind is would be that the proteins/muscle building products bring in the most traffic allowing the consumer to walk through the store past the other products that will catch their eye.
GNC appears to set up their store using the “Model Stock Approach”. With GNC putting their best selling products towards the back of the store it allows them to focus on selling their other products. GNC bases their arrangement of products to be individual of each other. By allowing this they are able to set up displays for each individual category of products, with the sole purpose of catching a persons eye as they walk past it.
The displays inside of GNC’s are all Rack/Case displays. Their assortments of items placed in their category and by the multiple brands that they have. According to out survey it seems that consumers don’t seem to have a problem with the assortment of items. For every product, GNC has at multiple substitutes and many different brands with multiple prices. Also, they offer different sizes of the same products. Another noticeable piece of information obtain from our survey is that price and product selection are the main factors in the deciding factor of a customers purchase. The external sources that effect the consumer is the salesperson and also the