Gloria Jeans Coffee Marketing
5/12/2014
Marketing Essays - Gloria Jean Coffee
Free Essays[1] - Marketing Essays[2]
Gloria Jean Coffee
The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals.
Gloria Jean’s Coffee History
In 1979, Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in
Chicago, USA, selling coffee and gifts.
1n 1996, Jireh International Pty Ltd, founded by Nabi Saleh and Peter Irvine, purchased the rights to franchise Gloria Jean 's Coffees in Australia. Together, they opened their first Gloria
Jean’s Coffee in Miranda, Sydney, and then in Eastgarden, Sydney, two week later.
Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends; coffee beans, specialty teas, pastries and coffee accessories.
(Wikipedia - The Free Encyclopedia 2008)
Gloria Jean’s Coffee then moved to franchising in 1998, and opened 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gloria Jean’s
Coffee has established stores in every state of Australia.
Jireh International Pty Ltd in 2005 purchased the rights to the Gloria Jean 's Coffees brand for all international countries except USA and Puerto Rico, to further expand the brand name. They won numerous awards such as Australian Franchisor of the Year (2005), Franchise Export Award of the Year (2006), Food Franchisor of the Year 2007 and the Western Sydney Exporter Award
(2007). (Wikipedia - The Free Encyclopedia 2008)
Recently, Gloria Jean’s Coffee Australia is being accused by gay societies by supporting Mercy
Ministry, an organization that supports anti-gay where 10 cents from every Gloria Jean 's cappuccino was donated to the charity Mercy Ministries. This causes concern among gay societies where they feel threatened
Marketing Essays - Gloria Jean Coffee
Free Essays[1] - Marketing Essays[2]
Gloria Jean Coffee
The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals.
Gloria Jean’s Coffee History
In 1979, Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in
Chicago, USA, selling coffee and gifts.
1n 1996, Jireh International Pty Ltd, founded by Nabi Saleh and Peter Irvine, purchased the rights to franchise Gloria Jean 's Coffees in Australia. Together, they opened their first Gloria
Jean’s Coffee in Miranda, Sydney, and then in Eastgarden, Sydney, two week later.
Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends; coffee beans, specialty teas, pastries and coffee accessories.
(Wikipedia - The Free Encyclopedia 2008)
Gloria Jean’s Coffee then moved to franchising in 1998, and opened 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gloria Jean’s
Coffee has established stores in every state of Australia.
Jireh International Pty Ltd in 2005 purchased the rights to the Gloria Jean 's Coffees brand for all international countries except USA and Puerto Rico, to further expand the brand name. They won numerous awards such as Australian Franchisor of the Year (2005), Franchise Export Award of the Year (2006), Food Franchisor of the Year 2007 and the Western Sydney Exporter Award
(2007). (Wikipedia - The Free Encyclopedia 2008)
Recently, Gloria Jean’s Coffee Australia is being accused by gay societies by supporting Mercy
Ministry, an organization that supports anti-gay where 10 cents from every Gloria Jean 's cappuccino was donated to the charity Mercy Ministries. This causes concern among gay societies where they feel threatened
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