globalization olympic games
Globalization
The Olympic games: A Sporting Competition and a Media Event
Background on topic
The modern Olympic Games are the leading international sporting event featuring summer and winter sports competitions in which thousands of athletes across the planet participate in a variety of competitions. The Olympic Games are considered to be the world's foremost sports competition with more than 200 nations participating. The Olympic Games are held every four years. Their creation was inspired by the ancient Olympic Games but began during the 1936 Olympic games in Germany. It was created to promote Nazi cultural legitimacy and used for propaganda purposes.
Nowadays, the Olympics are the occasion for the finest athletes from all over the planet to congregate and compete. But what is more is that the mediated event became a giant commercial enterprise designed to reach the largest audience possible.
Reasons for relating globalization and the Olympic Games
Sports are no longer just about athletic competition. They are also entertainment products in a new economy that actively seeks leisure and consumption investment and spending. As such, sports are a transnational big business and sports teams are valued by city leaders as an important symbol for the city. Furthermore, having a "major league" team is seen as a benefit in the competition between cities.
The Olympic games are an instrument of country promotion; people like to use the word “Olympic economy” to describe the effects and influence of holding the Olympic game. So obviously, we could see that Olympic game have become an impetus for the economy. Firstly, it improves the GDP of the country. Input contains all the construction of the infrastructure such as building some new highway and lines of subway for transportation, and also setting the special buildings and stadium for sports. Output contains all the income, which is related to the sports, directly such as the tickets, broadcast rights and
The Olympic games: A Sporting Competition and a Media Event
Background on topic
The modern Olympic Games are the leading international sporting event featuring summer and winter sports competitions in which thousands of athletes across the planet participate in a variety of competitions. The Olympic Games are considered to be the world's foremost sports competition with more than 200 nations participating. The Olympic Games are held every four years. Their creation was inspired by the ancient Olympic Games but began during the 1936 Olympic games in Germany. It was created to promote Nazi cultural legitimacy and used for propaganda purposes.
Nowadays, the Olympics are the occasion for the finest athletes from all over the planet to congregate and compete. But what is more is that the mediated event became a giant commercial enterprise designed to reach the largest audience possible.
Reasons for relating globalization and the Olympic Games
Sports are no longer just about athletic competition. They are also entertainment products in a new economy that actively seeks leisure and consumption investment and spending. As such, sports are a transnational big business and sports teams are valued by city leaders as an important symbol for the city. Furthermore, having a "major league" team is seen as a benefit in the competition between cities.
The Olympic games are an instrument of country promotion; people like to use the word “Olympic economy” to describe the effects and influence of holding the Olympic game. So obviously, we could see that Olympic game have become an impetus for the economy. Firstly, it improves the GDP of the country. Input contains all the construction of the infrastructure such as building some new highway and lines of subway for transportation, and also setting the special buildings and stadium for sports. Output contains all the income, which is related to the sports, directly such as the tickets, broadcast rights and