Globalization of Bollywood and Hollywood
Globalization of Bollywood
Matusitz, J., & Payano, P. (2005). “Globalisation of Popular Culture: From Hollywood to Bollywood.” South Asia Research. 32(2): 123-138
Jonathan Matusitz and Pam Payano both professors of Nicholson School of Communication, University of Central Florida justify the globalization of Bollywood by the influence of western Hollywood culture. The journal emphasizes that in the 1970’s, Bollywood had combined romance, drama, and comedy with such song-and-dance sequences in symbol-driven narratives. But as Bollywood has enjoyed unparalleled success since the dawn of the 21st century, it had been very much influenced by MTV. For example, the mixing of hip-hop and traditional Indian music with a simple chorus is what makes rapper Snoop Dogg giving ‘what up to all the ladies hanging out in Mumbai’ distinctive. This piece emphasizes how mixing music with big artist from Hollywood and Bollywood is an attempting to bridge a gap between the East and West. Matusitz and Payano provide more examples, such as Kylie Minogue, the Australian singer, made appearances with Bollywood movies like ‘Blue’ and sang western songs for the film. Matusitz and Payano dig deeper and explain how the bridge between the gap is reinforced by investment policies who purchase hundreds of theatres in the US in search for global expatriate communities. They hope to connect US Bollywood fans through its US theatres. Throughout the journal, Matusitz and Payano emphasize the globalization of popular culture through Hollywood and Bollywood.
Nayar, S. J. (1997). “The Values of Fantasy: Indian Popular Cinema Through Western Scripts.” Journal of Popular Culture. 31(1): 73-90.
Sheila Nayar a Professor in the Department of English and Communication Studies in Greensboro College rationalizes that almost all Bollywood films pilfer from Hollywood movies. She continues by giving examples of such films and further explains what was copied from each film. In essence, Nayar justifies that
Matusitz, J., & Payano, P. (2005). “Globalisation of Popular Culture: From Hollywood to Bollywood.” South Asia Research. 32(2): 123-138
Jonathan Matusitz and Pam Payano both professors of Nicholson School of Communication, University of Central Florida justify the globalization of Bollywood by the influence of western Hollywood culture. The journal emphasizes that in the 1970’s, Bollywood had combined romance, drama, and comedy with such song-and-dance sequences in symbol-driven narratives. But as Bollywood has enjoyed unparalleled success since the dawn of the 21st century, it had been very much influenced by MTV. For example, the mixing of hip-hop and traditional Indian music with a simple chorus is what makes rapper Snoop Dogg giving ‘what up to all the ladies hanging out in Mumbai’ distinctive. This piece emphasizes how mixing music with big artist from Hollywood and Bollywood is an attempting to bridge a gap between the East and West. Matusitz and Payano provide more examples, such as Kylie Minogue, the Australian singer, made appearances with Bollywood movies like ‘Blue’ and sang western songs for the film. Matusitz and Payano dig deeper and explain how the bridge between the gap is reinforced by investment policies who purchase hundreds of theatres in the US in search for global expatriate communities. They hope to connect US Bollywood fans through its US theatres. Throughout the journal, Matusitz and Payano emphasize the globalization of popular culture through Hollywood and Bollywood.
Nayar, S. J. (1997). “The Values of Fantasy: Indian Popular Cinema Through Western Scripts.” Journal of Popular Culture. 31(1): 73-90.
Sheila Nayar a Professor in the Department of English and Communication Studies in Greensboro College rationalizes that almost all Bollywood films pilfer from Hollywood movies. She continues by giving examples of such films and further explains what was copied from each film. In essence, Nayar justifies that