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Globalization and Regional Strategies

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Globalization and Regional Strategies
Executive Summary
It is clear enough that in today’s era it is extremely critical for firms to adopt global and regional business strategies in order to attain sustainable competitive advantage. But the question arises regarding classification of a MNE (Multinational Enterprise) as a global firm.
This essay critically analyses the work on regional strategy as a response to Osegowitsch and Sammartino and attempts to cover the following aspects in detail.

Notion of Globalization and Global Strategy
This section highlights the notion of globalization and way organizations today establish a global presence by adoption of unique business strategies. This part also details the three different kind of global strategies.

Regional Strategy Analysis
This part analyzes the theory and practice of regional strategy concept of Globalization in particular as a response to Osegowitsch and Sammartino (2008). It aims to justify that in today’s era very few global firms exists and secondly that sufficient amount of international business literature and theory is required to draw reflection on regional vs. global MNE’s (Multinational Enterprises) strategy.

The Theory of the Regional Strategy
This section explains the concept of regional strategy analysis and illustrates the various regional theories as explained by Osegowitsch and Sammartino.

Introduction
With the concept of globalization and internationalization gaining more and more momentum everyday, this essay attempts to critically analyse the work of Osegowitsch and Sammartino on regional strategy.
It starts with explaining the concept of globalisation and global strategy and tries to justify that in today’s era very few global firms exist. Secondly, it tries to establish that significant amount of international business literature and theory is demanded in order to draw conclusion on regional vs. global MNEs strategy by exploring the theory of regional strategy.

Notion of Globalization and Global


References: Bratton, J. and Gold, J. (2007) Human Resource Management: Theory and Practice (4th edn), New York: Palgrave Macmillan. Bruton, G., Lohrke, F. and Lu, J. W. (2004) The evolving definition of what comprises international strategic management, Journal of International Management, Vol. 10, pp. 413-429. Fratianni, M. (Ed.) (2006) Regional economic integration, Research in Global Strategic Management, Vol. 12, Oxford: Elsevier. Ghemawat, P. (2005) Regional strategies for global leadership, Harvard Business Review, Vol. 83, No. 12, pp.98-108. Levitt, T. (1983) The globalization of markets, Harvard Business Review, Vol. 61, pp. 92-102. Marquardt, M. and Berger, N. (2003) The Future: Globalization and New Roles for HRD, Advances in Developing Human Resources, pp. 283-295. Peng, M. W. (2006) Global Strategy, Cincinnati: South-Western Thomson. Rugman, A
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