Preview

Globaliserings Processer - Starbucks in Danish.

Powerful Essays
Open Document
Open Document
7215 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Globaliserings Processer - Starbucks in Danish.
STARBUCKS COFFEE
[pic]

Dato : 18/5 201018/5

Fag : Globaliseringsprocesser.

Indholdsfortegnelse

Indholdsfortegnelse……………………………………………………………………………Side 2
Indledning……………………………………………………………………………………...Side 3
Problemformulering…………………………………………………………………………..Side 3
Globaliseringens mange sider………………………………………………………………...Side 4

Forbrug og Globalisering……………………………………………………………………..Side 5

Starbucks………………………………………………………………………………………Side 6 Taylorisme………………………………………………………………………. Side 6 Fordisme………………………………………………………………………….Side 7 McDonalisering……………………………………………………………..……Side 7

Kulturens betydning for Starbucks markedsføring…………………………………………Side 8

Appadurais kulturteori………………………………………………………………………..Side 9
De fem dimensioner……………………………………………………………………………Side 9
Makroanalyse af Starbucks………………………………………………………………….Side 10

Standardisering kontra tilpasning…………………………………………………………..Side 12

Stakeholder Management and Stakeholder Communication……………………………..Side 15
Starbucks og deres interessenter………………………………………………………........Side 17
Corporate identity………………………………………………………………………........Side 18
Virksomheders samfundsansvar…………………………………………………………….Side 19
Konklusion……………………………………………………………………………………Side 21
Litteraturliste…………………………………………………………………………………Side 23

Indledning

“Globalization is the consciousness of the world as a whole” (Robertson)
Globalisering er en betegnelse for den voksende internationale økonomiske integration, som kommer til udtryk via handel, direkte udenlandske investeringer (FDI), integration af de finansielle markeder samt virksomhedernes produktion på tværs af landegrænserne. Denne betegnelse bruges ofte til at beskrive befolkningen i verden som er kommet tættere på hinanden. Blandt andet pga. den udvikling vi ser i informationsteknologien i dag. Endvidere omfatter begrebet nogle generelle samfundsforhold som medie, nyhedsformidling, underholdningsbranchen,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Phl 320 Globalization Argumentative Research Paper
    • 652 Words
    • 3 Pages

    Phl 320 Globalization Argumentative Research Paper

    There are many positive attributes for a company to expand in to a global market, globalization. (1, Premise) Economics are one of the key driving factors for an industry in any region of the world. While there are several other advantages to globalization besides economics we will first focus on the economy then further discuss other advantages later within this work. Many western nations have little appreciation for the efficiency of their regions markets in regards to supply and demand. These markets continue to expand and thrive because they aid in the growth of the economy. Since (nontemporal meaning) many countries rely not only on a vast market but also a source of jobs globalization can be a mutually beneficial aspect for not only businesses, but also the economies population. An organization that expands…

    • 652 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    How Starbucks Is Changing the World
    • 6344 Words
    • 26 Pages

    How Starbucks Is Changing the World

    In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation.…

    • 6344 Words
    • 26 Pages
    Good Essays
    Read More
  • Powerful Essays

    Swot: Coffee and Starbucks Global Quest
    • 1146 Words
    • 5 Pages

    Swot: Coffee and Starbucks Global Quest

    Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? Case provided in the Course Materials section.…

    • 1146 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    Starbucks Global Issues
    • 2987 Words
    • 12 Pages

    Starbucks Global Issues

    Globalisation referred by Hill (2009) is the shift towards a more integrated world. It is the process of economies, societies and cultures integrated through a global network. One of those networks is trade network. This means that there is a movement of materials and goods between national boundaries. Globalisation also involves movement of labour and causes a variety of effects: political ethical, cultural, social, etc. More importantly, the effects brought by it can cause issues that require further investigation.…

    • 2987 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Starbucks Ltd.
    • 2467 Words
    • 10 Pages

    Starbucks Ltd.

    The business strategy of Starbucks ' is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores.…

    • 2467 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Starbucks Globalisation
    • 783 Words
    • 4 Pages

    Starbucks Globalisation

    Starbucks was founded by Jerry Baldwin, Zev Ziegler and Gordon Bowker in 1971 in Seattle, U.S.A. They named their company after Starbuck from the Moby Dick novel who was a coffee lover. Starbucks sold primarily whole bean Arabica coffee. They got their supply from Alfred Peet of Peet's Coffee and were under the agreement that once Starbucks 'got too big, they would have to roast their own'. Their main focus was to sell a high quality cup of coffee. In 1984 Harold Schultz joined the company as a director of operations and marketing and brought in a new concept in bringing the Starbucks Company forward. He wanted to implement the 'third place' concept, based on the Italian Cafe feel. After meeting resistance to this concept, Schultz left in 1985 to set up his own coffee bar 'Il Giornale and by 1987 he had opened three coffee shops. In the same year Bowker and Baldwin wanted to sell and Il Giornale accuired the assets of 'Starbucks Coffee Company' and became the Starbucks Corporation. In order for Starbucks to keep its rate of expansion going they became a publicly traded company in 1992. In the mid-1990's Starbucks decided to expand internationally (outside U.S.A and Canada). In July 2008, Starbucks made the decision to close 600 of its underperforming stores in the United States and closed. In 1996 they opened their first oversees store in Japan.…

    • 783 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Transnational corporation - Starbucks
    • 268 Words
    • 2 Pages

    Transnational corporation - Starbucks

    Overall, I believe that Starbucks appears to be a “good” company as a whole because it has flourished & worked hard to make the name well known around the world, continued to generate billions of dollars in different categories from revenues to operating income whilst still helping out various communities in the local and global public. Another reason why I would consider Starbucks as a “good” company would be that they do help and support the communities that provide their teas, coffees and cocoa for their businesses.…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Starbucks - Going Global Fast (case study)
    • 1428 Words
    • 6 Pages

    Starbucks - Going Global Fast (case study)

    Actually, the French consumers are ready to experience the sweetness brought by Starbucks; however, the French government is very strict when it comes to labor rights and benefits. This uncontrollable element made, Howard Schultz doubting if his firm can adapt to those restrictions and, thus, stay as much profitable as expected.…

    • 1428 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    History of Globallization
    • 5643 Words
    • 23 Pages

    History of Globallization

    Publishing. Hoffman, M.S. (Ed.). (1987). The world almanac and book of facts: 1987. New York: World Almanac. Josephs, L. (2010, December 24). Selling candy with a conscience. The Wall Street Journal, B6. Joshi, R.M. (2009). International business. New York: Oxford University Press. Kogut, B. (1985). Designing global strategies: Comparative and competitive value added chains. Sloan Management Review, 27(1), 27-38. Lechner, F. (2001). Globalization theories. The Globalization Website. Retrieved from http://www.sociology.emory.edu/globalization/theories01.html McLuhan, M. (1964). Understanding media: The extensions of man. New York: McGraw-Hill. Martinelli, R., Rahschulte, T., & Waddell, J. (2010). Leading global project teams: The new leadership challenge. Oshawa, Ontario, Canada: Multi-Media. Marx, K. (1848). Communist manifesto. In R. Tucker (Ed.). (1979). The Marx-Engeles Reader. New York: Norton. Milosevic, D.Z., Martinelli, R.J., & Waddell, J.M. (2007). Program management for improved business results. Hoboken, NJ: John Wiley & Sons. Ohmae, K. (1995). The end of the nation state. Cambridge, MA: Free Press. Palmisano, S. (2006). The globally integrated enterprise. Foreign Affairs, 85(3), 127-136. Parker, B. (2005). Introduction to globalization and business: Relationships and responsibilities. London: Sage. Pearce,J. II, & Robinson, R. Jr. (2000). Strategic management: Formulation, implementation, and control. New York: McGraw-Hill Publishing. Presence, P. (Ed.). (1978). The book of key facts: Politics, wars, science, literature and the arts. New York: Ballantine Books. Renesch, J. (Ed.). (1992). New traditions in business. San Francisco: Barrett-Koehler. Robertson, R. (1992). Globalization: Social theory and global culture. London: Sage. Robertson, R. (1995). Glocalization: Time-space and homogeneity-heterogeneity. In M. Featherstone, S. Lash, & R. Robertson (Eds.), Global modernities, (pp. 25-44). London: Sage.…

    • 5643 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Executive Summary: Starbucks Corporation
    • 2818 Words
    • 12 Pages

    Executive Summary: Starbucks Corporation

    Starbucks Corporation the leading coffeehouse in the world. It was founded in 1971 by Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington. Howard Schultz was the key person who turned the company a huge success around the globe. Since the beginning Starbucks has been facing many tough challenges and yet it is still remains as the best coffee House in the world. The mission of Starbucks is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Their main competitors are include Dunkin Donuts, Biggby Coffee, Caribou Coffee, McDonald 's, Panera Bread, and Einstein Bagels, ,Secret Recipe, Old Town White Coffee and Coffee Bean. The political stability shows what derived the Starbucks to establish themselves in Malaysia. The economy has shown that this country is one the Asia’s commercial destination where the economic activities boost up every year commercially. The socio-cultural shows a section of people who the corporation could not satisfy through their menu. While the technological analysis shows that e-commercial is possible in Malaysia. The branding itself has created a positive image for Starbucks where they do not need any aggressive promotion to establish themselves. Now days, even homemade coffees are becoming a competitor to the Starbucks. The price-sensitive community in Malaysia finds that the pricing of these products is high and not affordable by all.…

    • 2818 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Products and Services of Starbucks
    • 504 Words
    • 3 Pages

    The Products and Services of Starbucks

    What Starbucks stands for is not just a good cup of coffee but also the passion it pours into its product quality and its service.…

    • 504 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Denmark : Globalization and the Welfare State
    • 905 Words
    • 4 Pages

    Denmark : Globalization and the Welfare State

    However, in the 80s and 90s, as the globalization intensified, some economists were skeptical of the ability of small states like Denmark to navigate world markets because a heavily unionized but lightly populated country with high taxes and extensive welfare benefits looked fundamentally uncompetitive. So, in order to facing with the challenge of tremendous and unyielding international competition, Danish government has decided to put forward The Danish Growth Strategy which looks to the creation of more jobs and boosted productivity, as well as encourage more Danes onto the labour market, equip the economy to generate added value through work and ensure more value for each invested Krone. The globalisation opens up new opportunities for Denmark and Danish business and industry. Considering as one of the easiest country in the world in which to start a new business, together with its progressive taxes, redistributive policy and flexible labour market have effectively attracted foreign firms to Denmark.…

    • 905 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Internationalization Case Study
    • 1746 Words
    • 7 Pages

    Internationalization Case Study

    Internationalization is the increased significance for corporations to foster international relationships and to create alliances in efforts to provide goods and services to different parts of the world. This is all in part to globalization. The text talks about the various forces that are driving this behavior; for instance, the reduction of trade barriers through trade agreements so that more goods and services can be traded more openly, as well as they are able to enter into new markets with lower overhead costs.…

    • 1746 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Starbucks—Going Global Fast
    • 399 Words
    • 2 Pages

    Starbucks—Going Global Fast

    Bringing more variety and an overall better product to its consumers, this should consecutively increase customers business.…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    This case study is in regards to Starbucks' international expansion strategy. It describes the advantages and risks which may be caused by expansion to Europe
    • 6948 Words
    • 57 Pages

    This case study is in regards to Starbucks' international expansion strategy. It describes the advantages and risks which may be caused by expansion to Europe

    Starbucks Coffee Overvalued Stock Despite Strong Growth Prospects Business Analysis and Security Valuation Prepared by Erik Eselius, Jon D. Taylor, Olivier te Boekhorst, and Peter Winters For Professor Charles Lee Johnson Graduate School of Management, Cornell University April 29, 1997 TABLE OF CONTENTS TABLE OF C 2 EXECUTIVE SUMMARY........................................................................................................................ 3 OVERVIEW OF STARBUCKS............................................................................................................... 4 Business Ove 4…

    • 6948 Words
    • 57 Pages
    Powerful Essays
    Read More