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global wine wars
Global Wine Wars 2009: Old versus New World
1. The wine industry thrived in the Christian era due to reasons of dynastical prestige and competition for luxury. Europeans had planted vines to produce wines of different qualities. Production of wine gained momentum with the introduction of wine processing plants in France. France became the leading producer of quality wines due to the favorable conditions that they had experienced within the country. High wine production in France continued for several centuries, before other countries came to match their wine production levels. Reasons related to the thriving wine industry in France attribute to economic cum social and political factors that existed in this country. The first reason that made France become a wine hub in Europe involves the suitable climate and geographical features within the country. France having its location at the heart of Europe experienced reliable rainfall and excellent weather conditions that favored the growth of grapes. In addition, its soil conditions matched nutrients requirements for grapes (Bartlett, 2009, p. 78). The naturally fertile soil in France enabled robust harvest of grape, thereby making the availability of raw material for wine manufacturing worldwide. France became dominant in wine production due to the good climate and natural conditions it had over its potential competitors. With the good climate and soil fertility, France acquired experience in wine production, and was able to supply the best wines in both the European market and abroad. The second reason that elevated France to be the world producer of wines relates to the good and promising quality of wine it produced. France intensified in quality production over its competitors, and considerably gained experience in wine production. The dominance of French-wine production thrived as a result of the efforts made by production company pioneers and promoters, who promoted the country’s goodwill in wine processing.
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