Global Strategy
1.1 Theoretical Background
The shift in global business has created a new form approach in global business landscape, thereby forcing firms to rethink their marketing strategies. The development in the global business environment stands out as having a dominating role in this shift. It is the business demand on the internet for increase and greater bandwidth. Global business is seen as the means to facilitate e- commerce by offering rapid transfer rate to open up multimedia delivery to small and medium size firms and individuals.(Dennis and Harris 2002, 12) The first shift has to do with the rapid growth and greater involvement of firms' in global business activities. In particular, the tremendous growth in outsourcing activities has necessarily engaged new entrants in global business-to-business (B2B) activities (i.e., importers) to which much greater attention should be paid. The second change is the transition to amore holistic approach to managing supply chain systems through greater coordination of entire distribution channels, alliances, and relational exchanges. To address the needs of their customers, firms require harmony and continuity in their supply chain systems and as supply sources are increasingly global, for example, through increased outsourcing, relational exchanges and alliances have become much more important. The third development fostering a major change in how firms conduct business and compete is the transition to electronic forms of exchange, particularly with respect to information access, storage, and retrieval. (Dennis et al) maintain that the rate of innovation and technological change puts extraordinary and unique pressure on the companies as they struggle with the demand of 24/7 economy (ibid). As we continue to embrace the advent of information technology we should also remember that all cannot be done or will be done by information technology, even thought it plays a great role in today business. According to kanter , in our
The shift in global business has created a new form approach in global business landscape, thereby forcing firms to rethink their marketing strategies. The development in the global business environment stands out as having a dominating role in this shift. It is the business demand on the internet for increase and greater bandwidth. Global business is seen as the means to facilitate e- commerce by offering rapid transfer rate to open up multimedia delivery to small and medium size firms and individuals.(Dennis and Harris 2002, 12) The first shift has to do with the rapid growth and greater involvement of firms' in global business activities. In particular, the tremendous growth in outsourcing activities has necessarily engaged new entrants in global business-to-business (B2B) activities (i.e., importers) to which much greater attention should be paid. The second change is the transition to amore holistic approach to managing supply chain systems through greater coordination of entire distribution channels, alliances, and relational exchanges. To address the needs of their customers, firms require harmony and continuity in their supply chain systems and as supply sources are increasingly global, for example, through increased outsourcing, relational exchanges and alliances have become much more important. The third development fostering a major change in how firms conduct business and compete is the transition to electronic forms of exchange, particularly with respect to information access, storage, and retrieval. (Dennis et al) maintain that the rate of innovation and technological change puts extraordinary and unique pressure on the companies as they struggle with the demand of 24/7 economy (ibid). As we continue to embrace the advent of information technology we should also remember that all cannot be done or will be done by information technology, even thought it plays a great role in today business. According to kanter , in our