Global Marketing
BACHELOR OF ARTS IN BUSINESS ADMINISTRATION
GLOBAL MARKETING ETHICS AND CULTURE
ASSIGNMENT 1
Module Leader: Mr. Neil Godfrey
Lecturer: Mr. Arnold Ramjitsingh
Student: JULIA LA RODE
ID: 14130907
November 7th 2014
Sacha Cosmetics in Brazil
General Introduction
The following report is my recommendation as marketing manager of Sacha Cosmetics Limited for the most appropriate market entry strategy to enable our Kamaflage Full Coverage Foundation line entry into the Brazilian market. My purpose for selecting Brazil is because of its large ethnicity mix which will be a perfect fit for our product to develop business growth, an international reputation, a competitive advantage and profit.
Introduction of Chosen Product and target Market
Company Background
Sacha Cosmetics Ltd. have been in existence for 35 years. Our main business areas are developing, manufacturing and marketing makeup for all African, Indian, Latin, Asian, Arabic and multi-racial women. We are a large scale operation that are represented in 27 countries and employ over 100 employees. We are the official cosmetic for Miss Universe, Miss USA, Miss Jamaica and other pageantry events worldwide as stated in Sacha Cosmetics Limited, (2014).
We first built our website in 1998 according to Maharaj (2004). This was our first direct export mode using the Internet and it helped us gain 16 years of international experience, understand the global market and our target audience to improve our product. We are constantly seeking opportunities to branch out and create new avenues to take our product global with calculated and well managed risks and as much involvement as possible.
Product Description
The core benefits of our product are that our foundation is light weight, hypoallergenic and offers full coverage that holds up to the harshest weather and gives the illusion of naturally flawless skin. The choice to standardize the physical features with the modern
GLOBAL MARKETING ETHICS AND CULTURE
ASSIGNMENT 1
Module Leader: Mr. Neil Godfrey
Lecturer: Mr. Arnold Ramjitsingh
Student: JULIA LA RODE
ID: 14130907
November 7th 2014
Sacha Cosmetics in Brazil
General Introduction
The following report is my recommendation as marketing manager of Sacha Cosmetics Limited for the most appropriate market entry strategy to enable our Kamaflage Full Coverage Foundation line entry into the Brazilian market. My purpose for selecting Brazil is because of its large ethnicity mix which will be a perfect fit for our product to develop business growth, an international reputation, a competitive advantage and profit.
Introduction of Chosen Product and target Market
Company Background
Sacha Cosmetics Ltd. have been in existence for 35 years. Our main business areas are developing, manufacturing and marketing makeup for all African, Indian, Latin, Asian, Arabic and multi-racial women. We are a large scale operation that are represented in 27 countries and employ over 100 employees. We are the official cosmetic for Miss Universe, Miss USA, Miss Jamaica and other pageantry events worldwide as stated in Sacha Cosmetics Limited, (2014).
We first built our website in 1998 according to Maharaj (2004). This was our first direct export mode using the Internet and it helped us gain 16 years of international experience, understand the global market and our target audience to improve our product. We are constantly seeking opportunities to branch out and create new avenues to take our product global with calculated and well managed risks and as much involvement as possible.
Product Description
The core benefits of our product are that our foundation is light weight, hypoallergenic and offers full coverage that holds up to the harshest weather and gives the illusion of naturally flawless skin. The choice to standardize the physical features with the modern
References: Maharaj (2014) About Us. Available at: http://www.sachacosmetics.com/cms.php?id_cms=10 [Accessed: 21/10/2014] Matthews,(2014) Booming Brazil http://worldpopulationreview.com/countries/brazil-population/ [Accessed:22/10/2014] World Population Review.(2014)Ethnicity and Race In Brazil http://worldpopulationreview.com/countries/brazil-population/ [Accessed:22/10/2014] CIA World Fact book (2014) Brazil Demographics Profile 2014 279997542.html [Accessed:24/10/2014] Lennard, (2011) BRIC: Continued Domination of Global Beauty Sales http://www.gcimagazine.com/marketstrends/regions/bric/125481838.html [Accessed:25/10/2014] John-Lall (2011) Sacha Cosmetics now in 27 countries PEST Analysis (2013) Financial Modelling Tutorial. Available at: http://financialmodelingtutorial.com/tag/pest-analysis/ [Accessed: 27/10/2014] Trade Regulations, Customs and Standards (2014)Trade Barriers Brazil Demographics Profile (2014) Population. Available at: http://www.indexmundi.com/brazil/demographics_profile.html [Accessed: 28/10/2014] Purchasing behaviour in Brazil (2014) World Bank (2014) Economics Growth Rates. Available at: http://www.worldbank.org/depweb/beyond/beyondco/beg_04.pdf [Accessed: 29/10/2014] Euro Monitor (2014) Consumer Lifestyle in Brazil Duty Calculator Country guides (2014) Import duty & taxes when importing into Brazil. Available at: http://www.dutycalculator.com/country-guides/Import-duty-taxes-when-importing-into-Brazil/ [Accessed: 01/11/2014] Hofstede, G., & Hofstede, G Hassanali (2013) Citrus Shortage High Prices. Available at: http://www.guardian.co.tt/business/2013-03-03/citrus-shortage-prices-high [Accessed at: 06/11/2014] Island Planters (2014) Case Studies