Global Expansion Asia
BUSINESS REPORT
International Business Project
Ambrocio Consultants : Maarten Huuskes & Laura de Jong
ELECTRIC WORLD
WITH RESPECT TO
2
Business Report
Introduction 1. Exploring the market 1.1 SWOT 1.2 South Korea as an interesting market? 1.3 The South Korean image 1.4 Comparison with other countries 1.5 Factors that affect competiveness 2. Organizational structure 2.1 Elements that have impact on the SBU’s 2.2 Most important stakeholders 3. Cultural differences 4. Alliance 4.1 Cooperation process 4.2 Timeline 4.3 Internet 5. Strategic Choices 5.1 Positioning 5.2 Mission statement 5.3 Global corporate strategy 5.4 Objectives 6. Leadership and Staff Motivation 6.1 Style of leadership 6.2 Hiring international staff 7. Branding 7.1 Branding strategy 7.2 Branding concepts 7.3 Pricing strategy 7.4 Enlarging brand credibility 7.5 Internet as marketing tool 8. Ethics and Social Responsibility 8.1 Ethical dilemmas 8.2 Servant leadership 8.3 Long term ethical behavior 8.4 Improve society 8.5 First year timeline Procedure of finding information Evaluation Peer assessment Resources
5 6 6 7 7 7 8 8 8 9 10 10 10 11 12 12 12 12 12 13 13 13 13 14 14 14 15 15 15 16 16 16 17 17 17 18 18 18
19
3
Business Report
4
Business Report
Introduction
Stated in this report is how Ambrocio Consultants advise the company Electric World on how to enter the East Asian market, while producing its products in South Korea. To set up a strategy, Electric World hired Ambrocio Consultants to realize the merger between DanGun and Electric World. The objective is to establish modern production facilities in South Korea and to penetrate the South Korean market, as well as East Asian market from South Korea. Ambrocio Consultants is a young consultancy company who is specialized in the Asian Market. The following paragraphs will give background information appropriate to the identified problem: How to set up and manage a local manufacturing and distribution
International Business Project
Ambrocio Consultants : Maarten Huuskes & Laura de Jong
ELECTRIC WORLD
WITH RESPECT TO
2
Business Report
Introduction 1. Exploring the market 1.1 SWOT 1.2 South Korea as an interesting market? 1.3 The South Korean image 1.4 Comparison with other countries 1.5 Factors that affect competiveness 2. Organizational structure 2.1 Elements that have impact on the SBU’s 2.2 Most important stakeholders 3. Cultural differences 4. Alliance 4.1 Cooperation process 4.2 Timeline 4.3 Internet 5. Strategic Choices 5.1 Positioning 5.2 Mission statement 5.3 Global corporate strategy 5.4 Objectives 6. Leadership and Staff Motivation 6.1 Style of leadership 6.2 Hiring international staff 7. Branding 7.1 Branding strategy 7.2 Branding concepts 7.3 Pricing strategy 7.4 Enlarging brand credibility 7.5 Internet as marketing tool 8. Ethics and Social Responsibility 8.1 Ethical dilemmas 8.2 Servant leadership 8.3 Long term ethical behavior 8.4 Improve society 8.5 First year timeline Procedure of finding information Evaluation Peer assessment Resources
5 6 6 7 7 7 8 8 8 9 10 10 10 11 12 12 12 12 12 13 13 13 13 14 14 14 15 15 15 16 16 16 17 17 17 18 18 18
19
3
Business Report
4
Business Report
Introduction
Stated in this report is how Ambrocio Consultants advise the company Electric World on how to enter the East Asian market, while producing its products in South Korea. To set up a strategy, Electric World hired Ambrocio Consultants to realize the merger between DanGun and Electric World. The objective is to establish modern production facilities in South Korea and to penetrate the South Korean market, as well as East Asian market from South Korea. Ambrocio Consultants is a young consultancy company who is specialized in the Asian Market. The following paragraphs will give background information appropriate to the identified problem: How to set up and manage a local manufacturing and distribution