Global Business
Table of Contents
Executive Summary 1
Introduction 2
Business Opportunity 2
Country Analysis 3
SWOT Analysis 10
Product Concept 10
Competition 12
Financial Sources 14
Information Sources 16
Business and Political Risks 16
Entry Strategy 17
Marketing Strategy 18
Financial Results 20
Business Success 21
Exit Strategy 22
Conclusion 23
Executive Summary
Global Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide.
Global Connections plan is to provide expert direction to the Brazilian government in the development of local and regional Internet telecenters, oversee management of the local operations at these sites, and recruit and train local employees to for continued management. Our product is designed to provide management support in every stage of the project then provide ongoing consultation and support.
These telecenters can also provide range of services from telemedicine for remote areas of the Amazon to e-government services. Our telecenters will benefit from being part of a large network under a single management system that can share experience and best practices. This will provide the Brazilian population with a chance to become integrated in the digital age.
Global Connections will connect the people of Brazil to the world through Internet techonology. We will succeed where others have not. Together with the progressive mandate from the Brazilian government, Global Connections will facilitate the integration of nearly every corner of Brazil into the global digital community while offering some relief from high unemployment and low school attendance rates.
Introduction
The Internet as a means of communication and acquiring information is a fundamental right and should be
Executive Summary 1
Introduction 2
Business Opportunity 2
Country Analysis 3
SWOT Analysis 10
Product Concept 10
Competition 12
Financial Sources 14
Information Sources 16
Business and Political Risks 16
Entry Strategy 17
Marketing Strategy 18
Financial Results 20
Business Success 21
Exit Strategy 22
Conclusion 23
Executive Summary
Global Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide.
Global Connections plan is to provide expert direction to the Brazilian government in the development of local and regional Internet telecenters, oversee management of the local operations at these sites, and recruit and train local employees to for continued management. Our product is designed to provide management support in every stage of the project then provide ongoing consultation and support.
These telecenters can also provide range of services from telemedicine for remote areas of the Amazon to e-government services. Our telecenters will benefit from being part of a large network under a single management system that can share experience and best practices. This will provide the Brazilian population with a chance to become integrated in the digital age.
Global Connections will connect the people of Brazil to the world through Internet techonology. We will succeed where others have not. Together with the progressive mandate from the Brazilian government, Global Connections will facilitate the integration of nearly every corner of Brazil into the global digital community while offering some relief from high unemployment and low school attendance rates.
Introduction
The Internet as a means of communication and acquiring information is a fundamental right and should be
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