Global and business report FINAL and indiviual report
CGE25101 Globalization and Business
Group Project
Tutorial Group
TA4
Tutor
Mr. Joe Pong
Date of Submission
29-11-2013
Number of Words
2079
Project Group No.
Group 6
Project Title
CAREASE enter South Korea Market
Group Member
1. LAM NIM YEN (Student ID 53107529 )
2. IP HANG LOH (Student ID 53107321 )
3. LEUNG TING HHE (Student ID 53106300 )
4. CHAN KEIT (Student ID 53105468 )
Content
Background
P.3
PEST
P.4-7
Entry mode
P.8
Marketing strategy
Product
Place
Promotion
Price
P.9-18
Management
P. 19
Hiring and management
P.20
Appendix
P.21-31
Reference
P.32
Background:
In figure 1, it is easy to understand South Korea is facing a rapidly aging population problem, which means that the demand of professional elderly services is increasing.
CKICOM Technology Limited is a health care product company which determined to use a science-based, people oriented technology to alleviate nursing problems encountered when taking care of the bed-ridden or disabled
We decided to introduce the flagship product, CAREASE Integrated Wetness Care System, a series of wetness care products designed to provide a more scientific and humanistic wetness care system.
CKICOM Technology Limited entered in Asia like Japan, Hong Kong, and if CAREASE can draw into South Korea with same technology, it is effective to solve population problem since they have experience in entering Asia.
1. PEST (Political)
South Korea is one of the countries of seniority; the country is more concern “respect". Korea is becoming the most desolation place. One out of two senior people live in poverty, while one in three to five suffers from abuse from their children or neighbors.
According to national policy on surveillance Korea Ministry of the Health and Welfare show the relevant Korean older living index that the worst in major countries.
According to United Nation statistic, Asia-Pacific of ageing keep increasing. In 2000 to 2025, prediction of ageing
Group Project
Tutorial Group
TA4
Tutor
Mr. Joe Pong
Date of Submission
29-11-2013
Number of Words
2079
Project Group No.
Group 6
Project Title
CAREASE enter South Korea Market
Group Member
1. LAM NIM YEN (Student ID 53107529 )
2. IP HANG LOH (Student ID 53107321 )
3. LEUNG TING HHE (Student ID 53106300 )
4. CHAN KEIT (Student ID 53105468 )
Content
Background
P.3
PEST
P.4-7
Entry mode
P.8
Marketing strategy
Product
Place
Promotion
Price
P.9-18
Management
P. 19
Hiring and management
P.20
Appendix
P.21-31
Reference
P.32
Background:
In figure 1, it is easy to understand South Korea is facing a rapidly aging population problem, which means that the demand of professional elderly services is increasing.
CKICOM Technology Limited is a health care product company which determined to use a science-based, people oriented technology to alleviate nursing problems encountered when taking care of the bed-ridden or disabled
We decided to introduce the flagship product, CAREASE Integrated Wetness Care System, a series of wetness care products designed to provide a more scientific and humanistic wetness care system.
CKICOM Technology Limited entered in Asia like Japan, Hong Kong, and if CAREASE can draw into South Korea with same technology, it is effective to solve population problem since they have experience in entering Asia.
1. PEST (Political)
South Korea is one of the countries of seniority; the country is more concern “respect". Korea is becoming the most desolation place. One out of two senior people live in poverty, while one in three to five suffers from abuse from their children or neighbors.
According to national policy on surveillance Korea Ministry of the Health and Welfare show the relevant Korean older living index that the worst in major countries.
According to United Nation statistic, Asia-Pacific of ageing keep increasing. In 2000 to 2025, prediction of ageing