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Coursework Header Sheet
172415-241
Course Coursework Tutor
BUSI1324: Managing Strategy Simulation report D Sircar
Course School/Level Assessment Weight Submission Deadline
BU/UG 30.00% 16/02/20 11
Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.
000636786
Minjie Qiang
Tutor 's comments
Grade Awarded___________ Moderation required: yes/no
For Office Use Only__________ Tutor______________________
Final Grade_________ Date _______________
BRITE –SNAPS Glo-Bus Online Simulation Game
TABLE OF CONTENTS
Introduction------------------------------------------------------------------1 Generic Strategy-------------------------------------------------------------1 Industry Overview----------------------------------------------------------1 PESTEL-----------------------------------------------------------------------1 Porters Five Forces---------------------------------------------------------4 Strength and Weakness for Brite-Snaps-------------------------------6 Decisions----------------------------------------------------------------------7 Staying with Initial Strategic Directions-------------------------------9 Team Issues------------------------------------------------------------------9 The Final Results-----------------------------------------------------------9 Underlying Strategic Principles------------------------------------------9 Key Learning Points about Strategy------------------------------------9 Conclusion--------------------------------------------------------------------10 References--------------------------------------------------------------------10 Appendix----------------------------------------------------------------------11
172415-241
Course Coursework Tutor
BUSI1324: Managing Strategy Simulation report D Sircar
Course School/Level Assessment Weight Submission Deadline
BU/UG 30.00% 16/02/20 11
Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.
000636786
Minjie Qiang
Tutor 's comments
Grade Awarded___________ Moderation required: yes/no
For Office Use Only__________ Tutor______________________
Final Grade_________ Date _______________
BRITE –SNAPS Glo-Bus Online Simulation Game
TABLE OF CONTENTS
Introduction------------------------------------------------------------------1 Generic Strategy-------------------------------------------------------------1 Industry Overview----------------------------------------------------------1 PESTEL-----------------------------------------------------------------------1 Porters Five Forces---------------------------------------------------------4 Strength and Weakness for Brite-Snaps-------------------------------6 Decisions----------------------------------------------------------------------7 Staying with Initial Strategic Directions-------------------------------9 Team Issues------------------------------------------------------------------9 The Final Results-----------------------------------------------------------9 Underlying Strategic Principles------------------------------------------9 Key Learning Points about Strategy------------------------------------9 Conclusion--------------------------------------------------------------------10 References--------------------------------------------------------------------10 Appendix----------------------------------------------------------------------11
References: GENERIC STRATEGY Porter (1985), “An overall cost leadership strategy is adopted when an organisation seeks to achieve the lowest costs within an industry and targets its products or services at a broad market” (Sircar2011) Source: Johnson, Scholes, and Whittington (2006) -2-