Glg 101 Final Exam Paper
JLMC 101 FINAL TEST
1． A(n)____is a tentative general statement that predict a relationship between a department and an independent variable
2． About ____of the world’s population cannot afford most of the products advertised on the American, Japanese,and European television.
Two-thirds
3． What company ran a government- approved-and regulated monopoly for that a hundred years until its breakup in the mid-1980s
AT&T
4． Which of the following is an example of a media product that is supported through indirect payment?
5． Consumers communicate their preferences immediately through_____
6． What terms refers to cultural research that focuses on how people use and interpret culture concerns?
7． Which of the following focuses on how people make meaning, …show more content…
alternative newspapers and magazines
32． The Payne Fund Studies emerged from______. a concern about the effort of movies on the youth
33． The _______ enabled researchers to develop inventories, cataloguing how people employ the media. uses and gratifications model
34． The ______ rating has not proved commercially viable, and distributors avoid releasing films with the rating.
NC-17
35． The acceptance of dominant values in a culture by those subordinate to those who hold power is called ______. hegemony 36． The practice of increasing the production levels of a product to reduce the cost of each item is known as _________.
Economies of Scale
37． The process of targeting affluent eighteen- to thirty-four-year-old viewers is called __________. niche marketing
38． The rise of commercial radio led to the first ______. ratings systems
39． Walter Lippmann's book Liberty and the News _____. called on journalists to act more like scientific researchers
40． What are 2 primary ways that media companies collect revenues?
Indirect and direct
41． What developed through the efforts of advertisers and product companies?
1． A(n)____is a tentative general statement that predict a relationship between a department and an independent variable
2． About ____of the world’s population cannot afford most of the products advertised on the American, Japanese,and European television.
Two-thirds
3． What company ran a government- approved-and regulated monopoly for that a hundred years until its breakup in the mid-1980s
AT&T
4． Which of the following is an example of a media product that is supported through indirect payment?
5． Consumers communicate their preferences immediately through_____
6． What terms refers to cultural research that focuses on how people use and interpret culture concerns?
7． Which of the following focuses on how people make meaning, …show more content…
alternative newspapers and magazines
32． The Payne Fund Studies emerged from______. a concern about the effort of movies on the youth
33． The _______ enabled researchers to develop inventories, cataloguing how people employ the media. uses and gratifications model
34． The ______ rating has not proved commercially viable, and distributors avoid releasing films with the rating.
NC-17
35． The acceptance of dominant values in a culture by those subordinate to those who hold power is called ______. hegemony 36． The practice of increasing the production levels of a product to reduce the cost of each item is known as _________.
Economies of Scale
37． The process of targeting affluent eighteen- to thirty-four-year-old viewers is called __________. niche marketing
38． The rise of commercial radio led to the first ______. ratings systems
39． Walter Lippmann's book Liberty and the News _____. called on journalists to act more like scientific researchers
40． What are 2 primary ways that media companies collect revenues?
Indirect and direct
41． What developed through the efforts of advertisers and product companies?