Givenchy Gentlemen Only Casual Chic Advertument Essay
TARGETING MEN
The advertisement, Givenchy Gentlemen Only Casual Chic, targets men between the ages of 25-45 that are in middle and high class that are interested in exploring for new fragrances or have an appreciation for this particular brand. The brand of this product, the cologne is clearly stating that this ad is for “gentlemen only,” and “the new fragrance for men”. The advertisers entices the viewers by emphasizing the product and benefits they would receive from using it through social needs. By appealing to emotions, they focus on a social benefit that consumers may receive from the product that includes a masculine fragrance that is seductive and elegant designed for a relaxed, charming, and witty man of style.
The advertisers emphasize …show more content…
With the touch of the creator’s name following afterwards, it retains the legacy of the designer and it even makes the perfume sound more desirable, and amazing that associates with the scent. Like any other perfume bottle, it is a utilitarian glass bottle, however, the perfume bottle displayed is a unique shape which supports the name of the perfume and that sets it apart from other perfume bottles. Along with the aesthetic features of the perfume bottle, the gold cap matches the accessories that the model is wearing. The gold color enhances to the beauty of the women as well as to the appeal of the …show more content…
However, the image they display insults the image of our society, especially with women’s body image and promoting that women are more sexualized which is more corrupting than engaging. Body image has been a current issue and in this advertisement of the lady exploits this fact. With advertisers trying to connect the product of the perfume bottle with being as flawless as the model who is promoting it, it makes it less appealing as a product. They try to manipulate a woman's perception of beautiful in order to market their product more
The advertisement, Givenchy Gentlemen Only Casual Chic, targets men between the ages of 25-45 that are in middle and high class that are interested in exploring for new fragrances or have an appreciation for this particular brand. The brand of this product, the cologne is clearly stating that this ad is for “gentlemen only,” and “the new fragrance for men”. The advertisers entices the viewers by emphasizing the product and benefits they would receive from using it through social needs. By appealing to emotions, they focus on a social benefit that consumers may receive from the product that includes a masculine fragrance that is seductive and elegant designed for a relaxed, charming, and witty man of style.
The advertisers emphasize …show more content…
With the touch of the creator’s name following afterwards, it retains the legacy of the designer and it even makes the perfume sound more desirable, and amazing that associates with the scent. Like any other perfume bottle, it is a utilitarian glass bottle, however, the perfume bottle displayed is a unique shape which supports the name of the perfume and that sets it apart from other perfume bottles. Along with the aesthetic features of the perfume bottle, the gold cap matches the accessories that the model is wearing. The gold color enhances to the beauty of the women as well as to the appeal of the …show more content…
However, the image they display insults the image of our society, especially with women’s body image and promoting that women are more sexualized which is more corrupting than engaging. Body image has been a current issue and in this advertisement of the lady exploits this fact. With advertisers trying to connect the product of the perfume bottle with being as flawless as the model who is promoting it, it makes it less appealing as a product. They try to manipulate a woman's perception of beautiful in order to market their product more