Giovanni's Pizzeria Executive Summary
Expanding Giovanni’s Pizzeria
1. EXECUTIVE SUMMARY 1.1. Company and Industry Giovanni’s Pizzeria will become Norfolk’s first pizzeria to offer the Chicago Deep Dish and the ‘Pizza Buffet’. Giovanni’s will be located in the perfect mix between college students, locals, and tourists. There are mixtures of people located in Norfolk, VA due to it being a Military State and everyone would like that food that can remind them of home. 1.2. Products and Services Giovanni’s Pizzeria will offer handmade specialty pizzas including the Chicago Deep Dish. The pizzas will be made with a Midwest influence as far as recipes and …show more content…
Close to this location are many Night Clubs and Strayer University is nearby as well. This can be the perfect opportunity for anyone who is out shopping to eat buffet style, college students on break or allowing party goers a place to dine after an outing. As customer 's preferences are further defined; menu items will be added to expand the target market. 4.1. Financing Half of the start-up cost for the second location would originally come from the first location. The start-up costs are definitely higher due to being located in the city of Virginia Beach which is where most tourists are attracted to. I believe the first location will have me in a good shape when it comes to securing a new loan for the second location. I would definitely be looking into acquiring a second commercial loan from the very same bank as the first one.
I could also look into franchising if the first restaurant is doing well. As stated in the text franchising enables business owners to use other people’s money to grow their
1. EXECUTIVE SUMMARY 1.1. Company and Industry Giovanni’s Pizzeria will become Norfolk’s first pizzeria to offer the Chicago Deep Dish and the ‘Pizza Buffet’. Giovanni’s will be located in the perfect mix between college students, locals, and tourists. There are mixtures of people located in Norfolk, VA due to it being a Military State and everyone would like that food that can remind them of home. 1.2. Products and Services Giovanni’s Pizzeria will offer handmade specialty pizzas including the Chicago Deep Dish. The pizzas will be made with a Midwest influence as far as recipes and …show more content…
Close to this location are many Night Clubs and Strayer University is nearby as well. This can be the perfect opportunity for anyone who is out shopping to eat buffet style, college students on break or allowing party goers a place to dine after an outing. As customer 's preferences are further defined; menu items will be added to expand the target market. 4.1. Financing Half of the start-up cost for the second location would originally come from the first location. The start-up costs are definitely higher due to being located in the city of Virginia Beach which is where most tourists are attracted to. I believe the first location will have me in a good shape when it comes to securing a new loan for the second location. I would definitely be looking into acquiring a second commercial loan from the very same bank as the first one.
I could also look into franchising if the first restaurant is doing well. As stated in the text franchising enables business owners to use other people’s money to grow their