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Genre Analysis Paper

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Genre Analysis Paper
ENGL2089
10 March 2014
Genre Analysis- TV Infomercial versus Product Website For my genre analysis I analyzed a TV infomercial against the product website of the Magic Bullet blender. These genres were very different in their design, construction, and methods of convincing customers to buy the Magic Bullet, but had the same message. The genres had similar tones, word use and a uniting feature: make the Magic Bullet look so incredible you have to purchase it. These genres goals are to convince viewers to become owners of their own Magic Bullet, and they effectively communicate why you should do that with various marketing techniques and strategies. The TV infomercial that I analyzed took place in a kitchen where a man and a woman were …show more content…
This website had a different target than the infomercial on TV, because a viewer had to be looking into the website to access it. The audience for this genre is probably a middle or higher-class adult that is interested in buying a Magic Bullet Blender. The layout of this website that encourages customers to purchase products are the large logo, use of visuals, short paragraphs, hyperlinks to related articles, and accommodation to its customers who speak different languages, such as Spanish or French. The visuals that were used, such as pictures of the smoothies and frozen coffee drinks one can make with the blender, encourage prospective customers to want to buy this product in order to create their own drinks like this. There are also recipes on the sight, encouraging the audience to explore the website more and spend more time on it, in an effort to convince you to make your purchase. There is a section for customer service, so customers feel like they are getting great service on their product if they choose to buy it. The conventions of this type of site allow it be a sort of self-guided tour, where perspectives are free to explore the website and find out information as they please. There is lots to click on, probably in an effort to get people to spend more time on the website. The more time people spend on the website, the more inclined they become to make a purchase. …show more content…
By watching the infomercial, they are being told all of the information that Magic Bullet and its producer, Homeland Housewares, think viewers need to know. They give enough of a “wow feature” to make anyone want to go out and buy it, selling the product so that you feel like you have to have it. The website for the product is a little different; people end up on the website by their own accord, where as with the infomercial they end up there because it has been successfully marketed and played during a break of whatever television program they watched. If they went to the website by choice, there is a possibility they had already watched the infomercial on TV and were intrigued, and went to the Internet for more information. Because of this, the website is much less guided than the infomercial, and viewers have to click on different links to get more information and search through it on your
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