General Management
| Strategic Management | General Management | |
This paper will discuss in brief business definition, the role of the general manager and his/her importance within a media company, the advantages of strategic planning and how companies go about implementing these strategies |
General Management
1. Introduction
This paper will discuss in brief business definition, the role of the general manager and his/her importance within a media company, the advantages of strategic planning and how companies go about implementing these strategies. It will also discuss the differences between Japanese and Irish companies, when it comes to the strategic planning process. First it is important to know and understand what strategic management is and why it is important in business today.
Heraty and Morley (2000) define strategies as sets of interlocking decisions that define the parameters of an organisation’s attempts to achieve long-term organisational objectives, they answer the question ‘How are we going to get where we want to go?’.
According to Thompson & Strickland (2001), crafting, implementing, and executing company strategies are the heart and soul of managing a business enterprise and are top priority managerial tasks. This would imply that although the planning process of the strategic plan is essential, it is more important that the plan is practical, do-able and managed efficiently.
Business owner/author Erika Anderson explains the importance of taking into consideration peoples actual skills, time, understanding, capabilities, values and motivation. She believes that this is the main reason why many companies’ strategic plans fail.
1.1 Business Definition
When defining your business it is important to ask the following questions; 1. What business are we in? 1. Who are your customers? 2. What’s their function? 3. Who are not your customers? 4. And why?
If the business is in Radio, the general manager
This paper will discuss in brief business definition, the role of the general manager and his/her importance within a media company, the advantages of strategic planning and how companies go about implementing these strategies |
General Management
1. Introduction
This paper will discuss in brief business definition, the role of the general manager and his/her importance within a media company, the advantages of strategic planning and how companies go about implementing these strategies. It will also discuss the differences between Japanese and Irish companies, when it comes to the strategic planning process. First it is important to know and understand what strategic management is and why it is important in business today.
Heraty and Morley (2000) define strategies as sets of interlocking decisions that define the parameters of an organisation’s attempts to achieve long-term organisational objectives, they answer the question ‘How are we going to get where we want to go?’.
According to Thompson & Strickland (2001), crafting, implementing, and executing company strategies are the heart and soul of managing a business enterprise and are top priority managerial tasks. This would imply that although the planning process of the strategic plan is essential, it is more important that the plan is practical, do-able and managed efficiently.
Business owner/author Erika Anderson explains the importance of taking into consideration peoples actual skills, time, understanding, capabilities, values and motivation. She believes that this is the main reason why many companies’ strategic plans fail.
1.1 Business Definition
When defining your business it is important to ask the following questions; 1. What business are we in? 1. Who are your customers? 2. What’s their function? 3. Who are not your customers? 4. And why?
If the business is in Radio, the general manager
Bibliography: Erica Anderson. 2012. Leader Manager Operator. Which are you? [ONLINE] Available at: http://www.forbes.com/sites/erikaandersen/2013/02/17/leader-manager-operator-which-are-you/. [Accessed 13 February 13]. Howard, R 2012, 'TRAITS OF SUCCESSFUL IRISH BUSINESSES ', Accountancy Ireland, 44, 3, pp. 44-46, Business Source Complete, EBSCOhost, viewed 14 February 2013. Humanresources.hrvinet.com (2010) Media Manager Job Description [Online] Available at: http://www.humanresources.hrvinet.com/media-manager-job-description/ [Accessed 28th October 2012] Keen, CD 1994, 'Tips for effective strategic planning ', HR Magazine, 39, 8, p. 84, Business Source Complete, EBSCOhost, viewed 14 February 2013. Morley, M.J, & N. Heraty 2000. Strategic Management in Ireland. 1st ed. Dublin 8: Gill & Macmillan Ltd. Price, L 2010, 'On the Vital Importance of Strategic Planning ', Public Libraries, 49, 2, pp. 25-27, OmniFile Full Text Mega (H.W. Wilson), EBSCOhost, viewed 14 February 2013. Rea. J, Interview with Jeff O’Brien, October 31st 2012 Thompson, A, & A.J Strickland 2001. Strategic Management Concepts & Cases. 12th ed. Singapore: McGraw Hill International.