Preview

Benchmarking Gene One

Powerful Essays
Open Document
Open Document
2822 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Benchmarking Gene One
Gene One Benchmarking xxxxx University of Phoenix Gene One Benchmarking Gene One entered the biotech industry in 1996 with groundbreaking technology that helped the company grow to $400 million dollars in just eight years. CEO Don Ruiz and the Board believes that Gene One needs the IPO to reach aggressive strategic objectives of 40% annual growth rate, introduce six innovative products, and develop two technological breakthroughs. Of utmost importance to Gene One is assembling the senior leadership team in a collaborative effort toward super ordinate goals rather than personal goals. In order to minimize mistakes and to ensure a smoother transition towards the IPO, Gene One must benchmark other organizations that faced similar circumstances, situations, and goals. Two such organizations are Apple Computers and Google. Both Apple Computers and Google were young, high-tech firms with similar organizational strategic IPO objectives. Analysis of Apple Computers and Google, along with organizational comparisons and contrasts are discussed to further aid Gene One in their IPO efforts.
Analysis of Key Findings
Apple
Apple Computer opened in 1976 and went public in 1980 with the largest IPO since 1956. Like Gene One Apple grew quickly. From Apple 's earliest days, they were industry leaders controlling the largest share of the market through research and development and their leaders ability to anticipate market and demand changes. Apple increases sales, revenues and market share through new products such as Apple TV, iPods, iTunes, iPhones and opening retail stores for more sales and distribution. These ideas put Apple in business and have kept Apple ahead of its competition. Gene One projects a 40% increase in annual sales based primarily on new products and technology. This is precisely what Apple Computer did in the 80s.
Apple 's decline began in the 90s with competition reducing market share and revenues. The main problem, however, was



References: Burger King Corporation (April 20, 2006). Burger King Corporation appoints Amy E. Wagner. Retrieved May 23, 2007, from http://www.bk.com/companyinfo/content/news/detail.aspx?id=866. GeneOne Overview (2007). Retrieved May 20, 2007, from University of Phoenix website. Google (2007). Business Overview. Retrieved May 22, 2007, from http://www.google.com/intl/en/corporate/business.htm. Google Milestones (2007). Retrieved May 22, 2007, from http://www.google.com/intl/en/corporate/history.html. Google Philosophy (2007). Retrieved May 22, 2007, from http://www.google.com/intl/en/corporate/tenthings.html. Heilemann, J Knestout, Brian, (1999). United Parcel Service Loads Up for an IPO. Kiplinger 's Personal Finance Magazine, pp La Monica, P. R. (April 30, 2004). CNN Money.com. Google sets $2.7 billion IPO. Retrieved May 26, 2007, from http://money.cnn.com/2004/04/29/technology/google/index.htm?cnn=yes. McShane, S. L. & Von Glinow, M.A. (2005). Organizational Behavior: Emerging Realities for the Workplace. Retrieved May 20, 2007, from University of Phoenix website. Rosenbush, S. (February 2, 2006). Business Week Online. IPOs have it their way. Retrieved May 23, 2006, from EBSCOhost. SEC Info, (2000). United Parcel Service Incorporated. Retrieved 5/23/2007 from http://www.secinfo.com/dsVsf.51ep.9.htm Securities Registration Statement, (1999). Skechers USA Inc. Retrieved 5/23/07 from http://sec.edgar-online.com/1999/04/09/13/0000950148-99-000761/Section4.asp Sloane, Julie. (2003). Waiting for the Other Shoe to Drop. Retrieved 5/23/07 from http://money.cnn.com/magazines/fortune/fortune_archive/2003/03/31/340090/

You May Also Find These Documents Helpful

  • Better Essays

    Apple Inc

    • 3599 Words
    • 15 Pages

    Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).…

    • 3599 Words
    • 15 Pages
    Better Essays
  • Best Essays

    Ldr 531 Week 5

    • 2421 Words
    • 10 Pages

    The late Don Ruiz was the former CEO who was responsible for setting the goal of 40% annual growth. Ruiz was excited about the IPO move, and saw the change as an opportunity to develop new strategies (University of Phoenix Scenario, 2005). Ruiz’s successor and siblings, together with the board of directors are strongly supporting the former CEO’s ideas, as both the board and the current ownership have a personal interest in the move. Both will gain a large sum of money if the IPO becomes a reality.…

    • 2421 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Case Study Giganet

    • 1351 Words
    • 6 Pages

    1) After an uncertain start, Giganet, a networking and switches technology company, is faced with an extremely tough situation that needs to be resolved within a few days. After many failed attempts to get quality investors interested in the company, Giganet finally gets Dell Computers interested in their product. This major breakthrough with a quality investor, leads to a series of successes, including offers from reputable investors like Meryll Lynch and General Electric to name a few. Initially they set out to raise $30 million in funds only to find that they had offers that reached $43 million. Chief Executive Officer, Neil Ferris, described that one point the situation excelled to a point where they “were actually fighting to keep investors away.” With investors in line to move forward with the company, Giganet was also prepared to make an initial public offering in the near future that would significantly increase this company’s value.…

    • 1351 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The company has two major hurdles that it continually must battle to be successful. The first is the rapid advancement of technology in a monopolistic competition. The second is the expectations of its customer base. There is a significant amount of competitors within this market that are constantly dueling to be cutting edge or have the latest technology. The other is the customer base and their requirements to have a product that satisfies their needs and wants for his or her everyday lives. The uniqueness that Apple has is that they are a luxury product maker and thus must provide a product that tips the scale and compels one to want to purchase such a product. Thus far, Apple clearly understands this dynamic and is doing very well and looks to be pulling…

    • 1713 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Rosetta Stone Ipo

    • 4823 Words
    • 20 Pages

    Loughran, T., Ritter J.R, 2002, “Why don’t issuers get upset about leaving money on the table in IPOs?” Review of Financial Studies, Vol.15, pp.413–444…

    • 4823 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    “Going public” is an easy way for us to raise cash and will open many financial doors. Our most recent statement of income declares we have an annual net income of $59,167. Even though our income may not appear strong enough for an IPO, qualifications for being listed have changed. Strong financials are no longer necessary. Because our underwriters think an IPO will be a success for us, we can and will be listed.…

    • 1308 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Ljb Annual Report Sample

    • 1189 Words
    • 5 Pages

    I’ve had the pleasure of reviewing your company prior to going public. Often businesses fail in their Initial Public Offering (IPO) due to a few key misses in their internal controls. Your company is clearly on the way up very quickly and going public will help finance your long-term goals as an organization. In order for you to stay competitive and be successful in your IPO, a few changes need to be made in your organization to raise the level of internal control. In the first section, you will see a layout…

    • 1189 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Netflix inc case study

    • 644 Words
    • 2 Pages

    As the company enjoyed tremendous success, it decided to submit its S-1 filing for an initial public offering. However, soon after it was submitted, the NASDAQ stock market fell 25% to 3,794, making it more difficult for a company’s IPO to succeed with uncertainty in the financial markets. In July 2000, Reed Hastings, CEO of Netflix, needed to decide whether the company should proceed with the IPO or withdraw it. Investment banks predicted that the IPO of Netflix would succeed if it showed positive cash flows within a twelve-month horizon, but the executives at Netflix were unsure whether they could achieve that goal.…

    • 644 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Google S IPO

    • 530 Words
    • 2 Pages

    Upon deciding to raise capital for operations and growth, a company looks into preparing an initial public offering to get access to capital market. Unlike other companies following conventional IPO processes, Google, the largest search engine company, revolutionized equity markets with unconventional price-setting mechanism, reduced role for the underwriters, and dual-class shareholder structure,…

    • 530 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Gene One

    • 1558 Words
    • 7 Pages

    In 1996, Gene One entered the biotech industry with groundbreaking gene technology that eradicated disease in tomatoes and potatoes (UoP). As a result, farmers no longer needed to use pesticides when growing these plants and consumers were pleased to buy homegrown products untainted by chemicals (UoP). The win-win situation helped Gene One grow to a $400 million company in just eight short years (UoP). With sharply rising stock prices and intensifying interest and confidence in the biotechnology sector the time was right for Gene One to consider going public (UoP).…

    • 1558 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Apple Case Study

    • 535 Words
    • 3 Pages

    Apple’s history begins in 1976 when Steve Jobs and Steve Wozniak founded Apple Computer. The Apple II was released in April 1978 which sparked a computer revolution. Apple launched its IPO in 1980. Apple was the leader in computers and computer programing until IBM entered the PC market in 1981. Within 4 years, Apple’s net income fell 62% pushing the company into a crisis. Steve Jobs was replaced by John Sculley in 1985 who helped push the Mac into new markets. By 1990, Apple was the most profitable company in the world primarily because of the Mac.…

    • 535 Words
    • 3 Pages
    Good Essays
  • Good Essays

    To begin the management will make known to the team as to what the organization is not compliant with the IPO principles that ought to be focusing on creating the two latest innovative technologies that has the potential to put the organization in the lead of all its competitors at the same time as constructing a new brand. The beginning of the research in addition to the development of the two inventions that shows the most potential will be done by the chief of technology officer. The organization will hire an IPO consultant to come in and train the management team so that everyone will be compliant to IPO while the development of the new technology is being put into play. While the management is incorporating the IOP regulations into their functions, the consultants will be training them in regards to IOP as it pertains to their expertise. Everyone from senior management on down would become more knowledgeable with IOP guidelines with this training as well as being in complaint. Once management has a firm understanding of the IPO guidelines, they will have the knowledge to sell the idea to their teams on developing a public company. a commitment of a member depends the part that is shared as a belief that a team has all the capabilities of success in carrying out the missions in addition to achieving a particular task and objective(Yukl,2010). While working towards getting the final technologies properly marketed; when the company is in place to transition into an IOP organization will bring forth new prospects. The strategy desired outcome are retained top talent because all of the employees has helped to make the company what is today by his or her hard work. Engineers and scientists that are performing his or her research and development duties will have time to focus on creating breakthrough technologies without sacrificing the shareholders happiness. The company will be recognized in the science…

    • 610 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Management

    • 1381 Words
    • 6 Pages

    Gene One grew up to $400 million in eight years, based on this gene technology. This level of growth within this short time is outstanding. At Gene One, the CEO, and his Board believe in 40% annual growth targets, Gene One has identified a business need to transition to a publically traded company within the next three years is going. The company needs IPO capital for new research and development, advertisement, and marketing if it is to remain successful. Gene One and the leadership team need to make a change from small private business status, to that of a publicly traded entity on Wall Street. A corporate decision is already made to pursue an initial public offering (IPO) to obtain the necessary capital to realize this growth. Under the direction of CEO Don Ruiz, the offered IPO is scheduled within 36 months (Gene One Scenario, 2010).…

    • 1381 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Ldr 531 Week 5

    • 1404 Words
    • 4 Pages

    Biotech industry created by the late Don Ruiz. Don was looking to expand Gene One by transforming it to the public sector and therefore creating new jobs, new ground breaking products, and growing his business. Gene One was Don’s brainchild and continues to make staggering profits, and is one of the greatest up and coming businesses of all time. At the time of Don’s death his senior leadership team has different opinions about taking Gene One public. As one of Don’s siblings it is necessary to continue the growth of Gene One and to have a successful initial public offering (IPO). However, there is a missing piece of the puzzle that will ensure higher successes. For Gene One that missing piece is strong leadership. Gene One’s goal is, “Working toward a 36-month maximum deadline, the CEO and the Board have devised a clear strategy with the help of key members in the investment community” (Gene One Scenario, 2010). As a group, Team A is going to discuss the different options available for implementing a leadership change and a smooth IPO transition. Evaluation of the different leadership styles and their structures, an analysis of Susan Wells an executive board member and how she fits into the board’s plan, Gene One’s end vision, and how Gene One can overcome their obstacles to take their business to Wall Street.…

    • 1404 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Ktm Case Report

    • 2977 Words
    • 12 Pages

    Kelley, J., Burke, R., & Markham, J. (2011). Is Your Company IPO-Ready?. Corporate Finance Review, 15(5), 23-27.…

    • 2977 Words
    • 12 Pages
    Better Essays