Gender In Advertising Analysis

How often do you notice an ad? Was it an annoying pop-up featuring a sexualized woman wanting you to download an app? Or was it a Native American woman telling you how natural a hair product is? These examples use preconceived notions of Native American’s enjoying natural products or the alluring ability of a scantly clothed woman. Advertising uses presumptions of gender, race, and class to appeal to target audiences. The prejudices used influence further socialization with whatever group was exploited. Whether it is seeing women as mere sex symbol and desire or idealizing a certain class position. Analyzing how the clothing, food, watch, and cologne industry approach their products will reveal unearth underlining prejudices.
The ads I will …show more content…
Only recently has it begun to have an enormous effect on society. In modern times, we are constantly bombarded by advertisements and information. Sometimes it is difficult to distinguish between what is an ad and what is honest information. I believe this is where ads are the most powerful. The roles and statuses of different races and sexes are constantly communicated to us. Whether it is a romantic comedy about a man chasing after a woman or an advertisement showing the elegance and sophistication of a middle aged white man, it is always constant. As Messner and Cooky discuss in “Gender in Televised Sports,” the way women are portrayed in sports is remarkably different than how men’s sports are discussed. Messner and Cooky observe that when women are talked about on sports it boiled down to mere seconds, typically about drama, and were usually negative. Sport anchors are typically male, making them much more likely to discuss male sports and to disregard women’s athletics. For audiences, the fact that women’s athletics is not being discussed may not be on their mind. This leads to a feedback cycle of the sports network narrowing their concentration on that of male sports and the audience becoming more ignorant of female sports. This is a response of the network to target their perceived audience and showing what they want. The example Messner and Cooky use is relevant to other areas of discussion as well. Whether it is a Native American …show more content…
Class and luxury are presented with a woman hybrid uniform of a pilot and stewardess. Additionally, the idea of flight and the ability to travel anywhere is reinforced by the old-style airplane. The idea is that this watch will lead to adventure and achievement. The fact that the woman is dressed in both a stewardess uniform and a pilot uniform is interesting. It gives the idea that this woman will serve you in whatever way possible while also having the ability to take you anywhere you can desire. She is merely there for your comfort, whatever that may be. The ad, much like the cologne and food ad, associates the gender norms of these women to serve men. Women are presented as a comfort and an accomplishment to