Gender Discrimination In Canada
According to the National Association of Japanese Canadians, gender discrimination is bias towards a person based on their sex. Usually, this affects women and causes them to receive less opportunities than men when it comes to education, careers, politics, and economics. However, Japanese Canadians are not the only demographic that have to deal with this phenomenon. Gender discrimination is closely linked to sexism, and sexism is present even in a full world of social justice warriors. For example, an Indian Kellogg’s advertisement for their cereal, Special K, shows a woman standing in the foreground wearing a revealing red sari similar to a bedlah adorned by belly dancers. In the background a man, presumably her husband, sits on a couch while glancing towards his wife with
…show more content…
It is on television, radio, billboards, in super markets and department stores, and the internet. This specific Special K advertisement described in this essay is a magazine ad, and has been made into a series of television advertisements on the Indian market. It is hard to escape the grasp that idealized beauty has on society when it is leaving a constant reminder on viewers’ minds. What is even more tragic is that society has allowed the constant bombardment of market saturation to keep it at a standstill. Human society has not improved in decades, contrary to popular belief. Racism, sexism and prejudice are often believed to be vestiges of the past, when in reality they are just as relevant as they were in the 1950s. The progressiveness of society is determined by how accepting the general public is of controversial advertisements. If they think a woman dressed in a revealing sari to win back the affection of her husband is acceptable, than it can be inferred that society is progressing slowly, if at all. Sexism will continue to be present in media until the general public acknowledges the presence of sexism in media and takes action to combat
It is on television, radio, billboards, in super markets and department stores, and the internet. This specific Special K advertisement described in this essay is a magazine ad, and has been made into a series of television advertisements on the Indian market. It is hard to escape the grasp that idealized beauty has on society when it is leaving a constant reminder on viewers’ minds. What is even more tragic is that society has allowed the constant bombardment of market saturation to keep it at a standstill. Human society has not improved in decades, contrary to popular belief. Racism, sexism and prejudice are often believed to be vestiges of the past, when in reality they are just as relevant as they were in the 1950s. The progressiveness of society is determined by how accepting the general public is of controversial advertisements. If they think a woman dressed in a revealing sari to win back the affection of her husband is acceptable, than it can be inferred that society is progressing slowly, if at all. Sexism will continue to be present in media until the general public acknowledges the presence of sexism in media and takes action to combat