GEA Exam
Q1. Explain how the corporate guided market mitigates the threat of under-consumption in the system of abundance.
Introduction
Corporate-guided markets for branded products - the general market form in the system of abundance is a new concept that revolves around increasing sales revenues. By looking at ways in which the corporate-guided market achieves this and considering the three broad economic subsystems: scarcity, sufficiency and abundance, a detailed explanation of how the corporate-guided market mitigates the threat of under-consumption in the system of abundance can be given.
Content:
Economic Subsystems:
Scarcity, Sufficiency, Abundance
Institution of Marketing:
Product Branding
Conclusion
Economic Subsystems
Scarcity, Sufficiency, Abundance
To provide an explanation of how the corporate-guided market mitigates the threat of under-consumption in the system of abundance, other subsystems must first be considered to fully understand the impact that the corporate-guided market has on the economy from a global perspective.
The global economy can be viewed as a trio of broad economic subsystems. In the system of scarcity, there is very little activity with regard to production and it relates to the people that endure severe working conditions and reside on the least fertile lands of the Third world – a population of approximately 2.5 billion which is categorised as the people of poverty. In addition to this system, there is the system of sufficiency, whereby production levels are higher than those in the system of scarcity; however, restrictions are still evident. People living in this system have better working conditions and are able to seek low-level employment opportunities. These inhabitants are known as the people of adequacy.
Corporate-guided markets are not present in these two systems. This is evident by the fact that they are not concerned with the marketing of products and have no need to be persuaded to want material goods. Thus, a consumer
Introduction
Corporate-guided markets for branded products - the general market form in the system of abundance is a new concept that revolves around increasing sales revenues. By looking at ways in which the corporate-guided market achieves this and considering the three broad economic subsystems: scarcity, sufficiency and abundance, a detailed explanation of how the corporate-guided market mitigates the threat of under-consumption in the system of abundance can be given.
Content:
Economic Subsystems:
Scarcity, Sufficiency, Abundance
Institution of Marketing:
Product Branding
Conclusion
Economic Subsystems
Scarcity, Sufficiency, Abundance
To provide an explanation of how the corporate-guided market mitigates the threat of under-consumption in the system of abundance, other subsystems must first be considered to fully understand the impact that the corporate-guided market has on the economy from a global perspective.
The global economy can be viewed as a trio of broad economic subsystems. In the system of scarcity, there is very little activity with regard to production and it relates to the people that endure severe working conditions and reside on the least fertile lands of the Third world – a population of approximately 2.5 billion which is categorised as the people of poverty. In addition to this system, there is the system of sufficiency, whereby production levels are higher than those in the system of scarcity; however, restrictions are still evident. People living in this system have better working conditions and are able to seek low-level employment opportunities. These inhabitants are known as the people of adequacy.
Corporate-guided markets are not present in these two systems. This is evident by the fact that they are not concerned with the marketing of products and have no need to be persuaded to want material goods. Thus, a consumer