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Ge Company Analysis

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Ge Company Analysis
General Electric
Comprehensive Company Analysis

BA 498-Business Policy and Strategy
Spring 2010

Table of Contents

Executive Summary Page 1
Proposed Mission Statement Page 2
Environmental Mission Statement Page 2
External Audit Pages 2-4 Opportunities Page 3 Threats Pages 3-4
Competitive Environment Analysis Page 4 Rivalry Among Competing Firms Page 4 Potential Entry of New Competitors Page 4 Bargaining Power of Suppliers Page 5 Bargaining Power of Consumers Page 5
Competitive Profile Matrix Page 6
Internal Audit Pages 6-8 Strengths Page 7 Weaknesses Page 8
SWOT Matrix Page 8
Strategies Used By General Electric Page 9 Market Development Page 9 Divesture Page 9 Related Diversification Page 9
Recommendations Page 10
Epilogue Pages 10-13
Bibliography Page 14
Appendix A Page 15
Appendix B Page 15
Appendix C Page 16

Executive Summary General Electric is a multinational corporation that is divided into six distinct divisions. These include GE Technology Infrastructure, GE Healthcare, GE Energy Infrastructure, NBC Universal, GE Capital Finance, and GE Consumer and Industrial. They are the twelfth-largest company in the world by revenue and the second-largest company by market capitalization. The diversity and size of General Electric gives them a lot of protection against the poor performance of one industry. It also allows them to sell and obtain new corporations at opportune moments.
General Electric is diligent when it comes to the safety of their employees and the environment. They are one of the most conscientious companies when it comes to pollution, energy use, and the conservation of all resources. They have made it their mission to create new, innovative
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