Ge Case Study
1: Globalization TUTORIAL 1 1. 2. 3. Summarize each benefit a company might obtain from the globalization of markets. How might a company benefit from the globalization of production? Describe the two major forces that drive globalization and how they work together to expand globalization. Explain how technological innovation impacts globalization and how it is accelerating the process. What factors help make some countries more global than others? Identify several highly global nations. How does this current period of globalization compare with the first age of globalization? One argument in the debate surrounding globalization is about the inequality between nations. Discuss how falling barriers to trade and investment might help reduce the inequality between nations. What are the claims of those who say globalization eliminates jobs, lowers wages, and exploits workers? Identify the arguments of those who say globalization creates jobs and boosts wages. What are the several myths that keep small companies from engaging going global and the facts that dispel these myths? Can you identify three global companies that you think will perish? Can you identify three emerging companies that you think has the potential to become global leaders in their fields?
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CASE STUDY: Globalization at General Electric (GE)
This case explores General Electric’s quest to become the number 1 or 2 company globally in every business in which it participates. General Electric, the largest industrial conglomerate in America, produces a range of goods and services including home appliances, jet engines, power generators, medical equipment, and television broadcasting. Over 40 percent of its revenues today come from international sales, and it is expected that by 2012, some 55-60 percent of its business will be international. During the 1980s and 1990s, when General Electric was led by Jack Welch, the company was an American company doing business
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10. 11.
CASE STUDY: Globalization at General Electric (GE)
This case explores General Electric’s quest to become the number 1 or 2 company globally in every business in which it participates. General Electric, the largest industrial conglomerate in America, produces a range of goods and services including home appliances, jet engines, power generators, medical equipment, and television broadcasting. Over 40 percent of its revenues today come from international sales, and it is expected that by 2012, some 55-60 percent of its business will be international. During the 1980s and 1990s, when General Electric was led by Jack Welch, the company was an American company doing business