Gap Analysis of the Goa Ice Cream Market.
Gap analysis of the Goa ice cream market.
A BRIEF HISTORY OF ICE CREAM BUSINESS IN GOA
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Ice creams have been consumed in Goa in the form of deserts as early as the late sixties. The market was then limited to the urban rich.
Popular restaurants and hotels made their own ice cream recipes.
House hold consumption was limited to self made ice creams at home.
Yummy started its operations in Goa in the early seventies.
As a manufacturer it was the first to enter the ice cream market. Dollops as a major Indian ice cream manufacturer started it’s operations in Goa in 1989-90. It also built a factory in Goa . by 1991 , dollops became the market leader 8n Goa , holding a market share of 40-45 %. Vadilal started its operations Goa in 1990-91.
It made considerable inroads into the bulk markets. In 1994 , dollops exited the market following two consecutive years in losses.
The presence of today’s kwality -walls can be dated to 1994, when kwality started a factory . in march 1995, Brooke bond Lipton took over the kwality operations. The factory was closed an year later as the manufacturing processes were deemed unhygenic by BBL. Kwality -walls has continued it’s operations in Goa through Poona till date.
In the last five years a number of local manufacturer’s have entered the ice cream market of Goa.
Among the significant ones are Merry milk, Perina (kolhapr based), himalya(margao based), Vimpco(vasco based), baba ice creams(bardez based), kalpana (ponda based), Appy(fartorda), nirmala, narmada, big scoop(pillar), frosty(pilerne).
These local ice cream manufacturers serve a highly regionalised market. Conventional manufacturing processes are used which renders ice creams unhygenic. The turnover of these local manufacturere’s varies from one lakh to twenty five lakh’s.
The only exception is yummy which is the market leader with a turnover in excess of two crores. Having been the first to enter the market it has firmly
A BRIEF HISTORY OF ICE CREAM BUSINESS IN GOA
HOME
Ice creams have been consumed in Goa in the form of deserts as early as the late sixties. The market was then limited to the urban rich.
Popular restaurants and hotels made their own ice cream recipes.
House hold consumption was limited to self made ice creams at home.
Yummy started its operations in Goa in the early seventies.
As a manufacturer it was the first to enter the ice cream market. Dollops as a major Indian ice cream manufacturer started it’s operations in Goa in 1989-90. It also built a factory in Goa . by 1991 , dollops became the market leader 8n Goa , holding a market share of 40-45 %. Vadilal started its operations Goa in 1990-91.
It made considerable inroads into the bulk markets. In 1994 , dollops exited the market following two consecutive years in losses.
The presence of today’s kwality -walls can be dated to 1994, when kwality started a factory . in march 1995, Brooke bond Lipton took over the kwality operations. The factory was closed an year later as the manufacturing processes were deemed unhygenic by BBL. Kwality -walls has continued it’s operations in Goa through Poona till date.
In the last five years a number of local manufacturer’s have entered the ice cream market of Goa.
Among the significant ones are Merry milk, Perina (kolhapr based), himalya(margao based), Vimpco(vasco based), baba ice creams(bardez based), kalpana (ponda based), Appy(fartorda), nirmala, narmada, big scoop(pillar), frosty(pilerne).
These local ice cream manufacturers serve a highly regionalised market. Conventional manufacturing processes are used which renders ice creams unhygenic. The turnover of these local manufacturere’s varies from one lakh to twenty five lakh’s.
The only exception is yummy which is the market leader with a turnover in excess of two crores. Having been the first to enter the market it has firmly