Preview

Fryer Airlines Essay

Good Essays
Open Document
Open Document
1030 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fryer Airlines Essay
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products; It has been a way to travel faster and better overall. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living. In 2001, the industry dealt with the effects of another economic downturn, as business travel decreased substantially while labor and fuel costs increased. The events 9/11 greatly magnified the airlines' issues, leading to a sharp decline in customers and significantly higher operating costs. Losses continued for years; the industry as a whole didn't return to profitability until 2006. A relatively stable period followed, although controversies arose over service quality and passenger treatment in terms of flight delays, …show more content…
Airlines are known primarily for the service they provide – flying. Airlines must distinguish the qualities of their service from each other to succeed.

Inventory Companies must manage the goods and products associated with their services. Airlines are responsible for managing the quality of their aircraft, the in-flight food they provide, and other amenities associated with a satisfying flying experience.

We here at Fryer Airlines understand the concept of the customer coming first. The customer is who buys the tickets and who funds the entire operation, so why not strive to keep the customer happy? The service quality we provide is what sets us apart from the competitors. There are five variables of service quality that everyone marketing a product or service should know. These services are:

▪ TANGIBLES-Appearance of physical facilities, equipment, personnel, and communication materials

▪ RELIABILITY-Ability to perform the promised service dependably and accurately

▪ RESPONSIVENESS-Willingness to help customers and provide prompt

You May Also Find These Documents Helpful

  • Good Essays

    Currently the airline industry as a whole seems to be on the road toward recovery. Even before the September 11, 2001 terrorists attacks, industry-wide revenues and profits were far below expectations. This pre-attack downturn was an indirect result of the dot.com bubble burst as well as the discovery of high level corporate fraud. The stock market doesn't react positively to this kind of data and beginning in April of 2000 the surge in growth of the U.S. economy took a sudden turn for the worst. As early as June of 2001 these factors coupled with delays of service, customer complaints, and lack of upgraded infrastructures in the commercial airline industry helped to propel the profits of all the key players, (Lower profits for Southwest), into a negative downward spiral. The 9-11 attacks were unfortunately timed perfectly. They hit us when we were already down. If the cruise ship industry was targeted, the recovery would have no doubt been speedier and the damage more sustainable. The commercial airline companies, because of these factors, have absorbed the negative impact with much less tolerance and recoverability. In April of 2001 the Air Transport Association (ATA) predicted a slower growth rate for the industry in the U.S. With traffic and profitability shown to be lower in and already struggling economy it is clear that this industry couldn't absorb the attack losses even though global capacity was expected to increase by 4.5%. The rush to reduce capacity and keep growth in operations in the…

    • 5553 Words
    • 23 Pages
    Good Essays
  • Good Essays

    The U.S. Airline Industry

    • 1205 Words
    • 4 Pages

    The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration, scholarly articles, and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data include P.E.S.T., and Porter’s five forces. The analysis also focuses on the industries’ drivers of change and its key survival factors.…

    • 1205 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Math 208 project

    • 735 Words
    • 3 Pages

    In order for an airline company to be profitable, it has to differentiate itself from others by focusing on customers’ comfort and safety. That being said, an airline cannot satisfy everyone as well as it cannot accommodate everyone. It has to find the best strategy to maximize the number of passengers without compromising the comfort or safety levels.…

    • 735 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    An airline is an organization providing aviation services to passengers and/or cargo. It owns or leases airlines with which to supply these services and may form partnerships or alliances with other airlines for reasons of mutual benefit…

    • 1572 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Economic factors have been working in favour of the UK airline industry for a long time. Theincreasing strength of the pound against major global currencies is a boon for the UK airlineindustry. The inflationary and fluctuation tendencies of the dollar have worked to theadvantage of the UK airline industry (Keynote, 2010). However, the slowdown of thedomestic economic growth has affected the UK airline industry since it has reduced thepower of the people to use air as their preferred mode of travel. The recent global economicmeltdown hit the airline industry very hard. All major players in the UK airline industryreported massive losses during the global economic meltdown (Business Week, 2008). Someof them had to lay off their workers during the recession. The other economic factor is theincreased cost of fuel. This has impacted on the profitability of the airline industry and thesituation has been worsened by the situation in the Arab world (Done,…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Over the many decades, this industry has existed; several airlines have declared bankruptcy and struggled to stay alive once on the other end of the bankruptcy. Very few of these chapter 11 filing airlines have truly endured the hard times and succeeded. This industry is facing a financial predicament and the future for the airline industry does not look good. The predicament that these industry faces that were accelerated by external shocks. According to Wilson (2005) the war in Iraq, the terrorist attacks on 9/11, the outbreak of Stars, and the crash of the stock market bubble of the millennium is some of the causes of the financial crisis that the U. S. airlines are facing, which has led to a $32 billion loss for the industry.…

    • 2884 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    The woes of the US airline industry during the 21st century were typically attributed to the triple-whammy of the September 11, 2001 terrorist attacks, the high price of crude oil, and the 2008 financial crash. Certainly, each of these was a powerful force in boosting costs and depressing demand. Yet, the financial problems of the US airline industry predated these events. Even during the generally prosperous 1990s, the US airline industry had been barely profitable. Outside the US, the state of the airline business was little better. The IATA, the worldwide association of airlines, showed that the global airline industry had consistently failed to earn returns that covered its cost of…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Businesswise, airlines have the ability to segment the market, even on the same routes. This allows airlines to establish different levels of service and make associated pricing decisions.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Delta Airlines Essay

    • 657 Words
    • 3 Pages

    - Terrorist attacks of September 11, 2000 made the demand for air travel declined sharply (annual passenger revenues dropped 13.5% in 2001 to $80.9 billion). The cost of security and insurance raised (the installation of bulletproof cockpit doors, airport security tax). Global economic slowdown curtailed full-fare business travel…

    • 657 Words
    • 3 Pages
    Good Essays
  • Best Essays

    392EKM Assignment THY

    • 1823 Words
    • 6 Pages

    Airline industry is a part of Aviation industry. It facilitates world trade, tourism, and world economy growth, etc. It can deliver the people and goods in short time by using the modern technology. The airline industry has some competitive advantages than other forms of travel, such as railway and trucks. The airplane can deliver a large quantity of goods in short time without the traffic problems.…

    • 1823 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Deregulation ushered in alliances between many domestic and international carriers designed to increase routes. This "open skies" environment saw a free flow of travelers around the world. However, terrorism, a worldwide recession, and the Gulf war slowed air traffic by 25% (Bartlett, Ghoshal, & Birkinshaw, 2004). The terrorist 's attack on September 11, 2004 dealt the airline industry another blow. With increased costs because of security and declining traffic, industry losses mounted to over $7 billion, which lead to over 200,000 job losses (Bartlett, et al. 2004). This new environment, along with the Internet and changing consumer behavior about air travel, created new low budget carriers such as Southwest, Ryanair, and easyJet.…

    • 2538 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Service Gap in Airline Industry

    • 27888 Words
    • 112 Pages

    Objectives of the Study The first theoretical objective of this study is to discuss the concept of service quality and find out the different approaches to measure service quality. The second objective is to define a process model for measuring service quality in air transportation based on literature review. Empirical objectives are to test the process model on selected customer group. Then, the results are used to investigate what services customers consider as the cornerstones of their flight experience, and if there are any differences in service quality preferences between respondent groups (such as male/female travelers, as well as business/leisure travelers). Academic background and methodology This study provides an overview of the services and service quality literature, taking airline industry as a subject for a case study. Airline industry is reviewed as well, and the importance of services, new service development as well as service quality is discussed. The academic literature is used to build up a service process model, which is tested to find out most important service quality attributes for the customers. A survey is chosen as a primary method of data collection. The target group includes young professionals with completed or about to…

    • 27888 Words
    • 112 Pages
    Powerful Essays
  • Powerful Essays

    Crm in Airways

    • 1810 Words
    • 8 Pages

    What differentiates airlines in today's hyper-competitive and demand-driven markets is their ability to address their customers' preferences and priorities. This means more than simply knowing and understanding their customers better than their competitors do. It means strategically implementing this customer knowledge in every area of the airline, from the highest management level to all the employees who come into direct contact with customers.…

    • 1810 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Assignment of Ignou

    • 3684 Words
    • 15 Pages

    1. Reliability: This refers to the ability of the company to perform the promised service dependably and accurately. Reliability is probably the single most important dimension of quality. Customers expect that companies will do what they say and they will do when they say they will do it.…

    • 3684 Words
    • 15 Pages
    Good Essays
  • Good Essays

    An airline is a company that provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit. Generally, airline companies are recognized with an air operating certificate or license issued by a governmental aviation body.…

    • 19082 Words
    • 77 Pages
    Good Essays

Related Topics