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Study of a Retail Outlet: Shopper’s Stop
Fashion Retail and Mall Management
Submitted by:
Divya Solanki
MFM Sem II
1
Table of contents
Sr No.
Particulars
Page No.
1
Indian Retail Sector
3
2
About World Trade Park
4
3
About Shopper’s Stop
5
4
SWOT Analysis of Shopper’s Stop
7
5
Shopper’s Stop at WTP (Mall layout)
8
6
Retail strategy adopted by Shopper’s Stop
9
7
Loyalty Programme
13
8
Shopper’s Stop vs. Westside
14
9
Conclusion
16
10
References
17
2
Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of
2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28million square feet in 2006. The Indian Retail market is estimated to be worth around Rs.14100 billion. The organized retail market has increased its share from 3
% in 2004 to around 4% in 2006 and is valued at Rs. 511 billion.
Key Drivers
Changing demographic profile human resource.
Rising income levels.
Technology
Increasing Middle class consumption growth.
Real estate boom.
Market information
The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at
Rs. 511billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing,
textile
Fashion Retail and Mall Management
Submitted by:
Divya Solanki
MFM Sem II
1
Table of contents
Sr No.
Particulars
Page No.
1
Indian Retail Sector
3
2
About World Trade Park
4
3
About Shopper’s Stop
5
4
SWOT Analysis of Shopper’s Stop
7
5
Shopper’s Stop at WTP (Mall layout)
8
6
Retail strategy adopted by Shopper’s Stop
9
7
Loyalty Programme
13
8
Shopper’s Stop vs. Westside
14
9
Conclusion
16
10
References
17
2
Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of
2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28million square feet in 2006. The Indian Retail market is estimated to be worth around Rs.14100 billion. The organized retail market has increased its share from 3
% in 2004 to around 4% in 2006 and is valued at Rs. 511 billion.
Key Drivers
Changing demographic profile human resource.
Rising income levels.
Technology
Increasing Middle class consumption growth.
Real estate boom.
Market information
The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at
Rs. 511billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing,
textile
References: 1. WTP visit at Jaipur on 13th and 14th February, 2014. 2. www.shoppersstop.com 3. www.westside.com 4. www.worldtradepark.com 5. www.retailmantra.com 17