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Fresh Direct Swot Analysis

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Fresh Direct Swot Analysis
Company: Fresh Direct

Company website: www.freshdirect.com

Industry: Food

Background History
Joseph Fedele the cofounder and former chief executive officer brought a wealth of experience to Fresh Direct the food chain in New York City. Fresh Direct offers an online shopping and delivery service to more than 300 people that live in the zip code areas of several counties like, Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct moto has a unique touch which elevates the quality of their food “Our Food is fresh, our customers are spoiled, Order on the web today and get next-day delivery of the best food at the best price, exactly …show more content…
SWOT Analysis
Strengths
• Products with low prices and high quality arrangements
• Revenues with low overhead having to do with no cost associated with retail locations
• A state of the art warehouse to ensure that certain foods are kept in the proper temperature zones
• Professional staff with great customer service
• Not having to use a middle man
• Excellent record for cleanliness and a standard for health and …show more content…
• Invest in advertisement to acquire a larger customer base
• Purchase more fuel-efficient vehicles to cut back on rising gas prices
Opinion
It is obvious that running a business can be very competitive and time consuming. It is amazing the layers of understanding one must possess in order to have a successful, sustainable company. It is crucial for businesses owner to apply themselves to all facets of their systems in order for them not to become complacent. There is allot of information that has to be researched and processed in order for your business to run smoothly, but with the proper information and planning, your business can be successful.

References

Cohan, P. (2010, March 24). Growth Matters: Fresh Direct Nudges Its Way To Profits. Retrieved from dailyfinance.com: http://www.dailyfinance.com/2010/03/23/growth-matters-freshdirect-nudges-its-way-to-profits/

"FreshDirect." FreshDirect. N.p., n.d. Web. 26 Jan. 2014.
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