Frameworks
Introduction to Marketing Framework Template
Course: Introduction to Marketing
Total Framework Hours up to: 180
CIP Code: 521400
Exploratory Preparatory
Date Last Modified: 05/12/2012
Career Cluster: Marketing
Cluster Pathway: Marketing
COMPONENTS AND ASSESSMENTS
Performance Assessments: Marketing Core Standards Assessment
Leadership Alignment:
Activity
Marketing Core Standards Assessment
Skill(s)
Produce Results
10.B.1 (1-10) Demonstrate additional attributes associated with producing high quality products including the abilities to:
1. work positively and ethically
2. manage time and projects effectively
3. multi-task
4. participate actively, as well as be reliable and punctual
5. present oneself professionally and with proper etiquette
6. collaborate and cooperate effectively with teams
7. respect and appreciate team diversity
8. be accountable for results
Standards and Competencies
Standard/Unit: Marketing
Competencies
Total Learning Hours for Unit: 20
Explain marketing and its importance in a global economy (MK:001) (CS)
Describe marketing functions and related activities (MK:002) (CS)
Explain the role of business in society (EC: 070) (CS)
Describe types of business activities (EC: 071) (CS)
Common Core Standards
English Language Arts & Literacy in History/Social Studies, Science, and Technical Subjects
Writing 6–12
Research to Build and Present Knowledge
7. Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
CCSS.ELA-Literacy.W.11-12.7
Speaking and Listening 6–12
Comprehension and Collaboration
1.Initiate and participate effectively in a range of collaborative discussions (one-on-one, in
Course: Introduction to Marketing
Total Framework Hours up to: 180
CIP Code: 521400
Exploratory Preparatory
Date Last Modified: 05/12/2012
Career Cluster: Marketing
Cluster Pathway: Marketing
COMPONENTS AND ASSESSMENTS
Performance Assessments: Marketing Core Standards Assessment
Leadership Alignment:
Activity
Marketing Core Standards Assessment
Skill(s)
Produce Results
10.B.1 (1-10) Demonstrate additional attributes associated with producing high quality products including the abilities to:
1. work positively and ethically
2. manage time and projects effectively
3. multi-task
4. participate actively, as well as be reliable and punctual
5. present oneself professionally and with proper etiquette
6. collaborate and cooperate effectively with teams
7. respect and appreciate team diversity
8. be accountable for results
Standards and Competencies
Standard/Unit: Marketing
Competencies
Total Learning Hours for Unit: 20
Explain marketing and its importance in a global economy (MK:001) (CS)
Describe marketing functions and related activities (MK:002) (CS)
Explain the role of business in society (EC: 070) (CS)
Describe types of business activities (EC: 071) (CS)
Common Core Standards
English Language Arts & Literacy in History/Social Studies, Science, and Technical Subjects
Writing 6–12
Research to Build and Present Knowledge
7. Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
CCSS.ELA-Literacy.W.11-12.7
Speaking and Listening 6–12
Comprehension and Collaboration
1.Initiate and participate effectively in a range of collaborative discussions (one-on-one, in