TITLE: DEVELOPMENT OF BUSINESS ETHICS
NAME: FALIQ HAZEQ BIN RAHMAT
(142013257)
LECTURER: V. ASOKAN
DATE: 8 JANUARY 2015
Framework for Understanding the Development of Business Ethics.
To understand more about Business Ethics, it can actually be known from many way or different perspectives. It can either be approached by a normative (what should occur) or descriptive normative (what does occur). Business ethics also has macro or societal dimension and micro or firm level considerations and managerial dimensions. The context of the matrix in Figure 1 is similar to a concept of the field of marketing by Hunt (1991).
Figure 1
Business Ethics Typologies
Normative
Values/ Norms & Principles For Organizational Decisions
Norms & Principles and a Fair Economic System-i.e. Distributive Justice
Descriptive
Codes, Standards of Conduct, & Compliance Systems for Organizations. Public policy & the Legalization of Business Ethics – i.e. U.S. Sarbannes Oxley Act, EU Privacy Laws
Actually, the scope of ethics is so broad that it affects almost decision made in social interaction. Figure 1 is an attempt to narrow and focus on our observations to typologies from an organizational perspective. Some definitions and discussion of this framework are necessary to properly interpret and provide a basic for the understanding of the historical advancements of business ethics.
Normative decisions in an organizational culture relate to what can be, that is, what a business organization ought to consider in evaluating and improving their ethical conduct (Laczniak and Murphy, 2006). Normative decisions are based on deontological and teleological norms. Deontological norms involve hyper norms and local norms described by Donaldson and Dunfee (1994) as integrative social contracts. In deontological evaluation, the decision maker evaluates the inherent rightness or wrongness of the behaviour implied by each alternative (Hunt and Vitell, 2006).
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