Preview

Four Season Hotel

Powerful Essays
Open Document
Open Document
4327 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Four Season Hotel
FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida
Sami Basuliman
Ta-Wei Chuang
Sharda Del Rio
Meihan Dong
Xiaoxing Liu
Anand Mehta

FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida
Sami Basuliman
Ta-Wei Chuang
Sharda Del Rio
Meihan Dong
Xiaoxing Liu
Anand Mehta

EXECUTIVE SUMMARY
Luxury industry became a commodity for some customer. In order to achieve the customer satisfaction, most hotels tiring there best to serve their customer need. In this report we have two hotels which are the Four Seasons Hotel and Mandarin Oriental hotel. Each one of them provide a high quality services including luxury rooms, luxury food, a business man need and organizing the wedding occasions. Before that, Moreover, we are going through the strategies, such as branding, market segmentation and product positioning. In addition to that, we also examine the growth area and the industry profile. Moreover, we are going to examine the financial performance of both of the hotels and we are going to see what the future of hotels industry is?

BRIEF HISTORY AND PROFILE:
The Four Seasons Hotels The Four Seasons Hotels is a Canadian based company that was started in 1960 by Isadore Sharp, the current chairman and CEO. The first hotel was actually a motor hotel in downtown Toronto. There are currently 74 hotels and 13 resorts in 31 countries including India, USA, Egypt, Italy, Turkey and Malaysia and Hong Kong. As of 2001, every resort includes a spa. The company offers a range of business services such as offices and video conferencing, fractional and whole residences in New York, Costa Rico, Mexico and San Diego, wedding services and vacation packages.
The company key services include:
1. The Four Season brand licensing
2. Hotel Management
3. Hotel Ownership
4. Hotel development consultancy
Some awards include:
This year, and for each of the past 21 years, Four Seasons received more AAA Five Diamond awards than any other

You May Also Find These Documents Helpful

  • Good Essays

    Radisson Hotel

    • 412 Words
    • 2 Pages

    Radisson hotels were in 1938 founded in by Curtis L. Carlson. The majority of Radisson branded hotels are located in the United States. The company's headquarters is located in Minneapolis, Minnesota, where the first Radisson Hotel was built. This city is also headquarters to the parent company, Carlson Companies. Carlson Companies, Inc. is one of America’s largest…

    • 412 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Indian Hotel Industry

    • 2264 Words
    • 10 Pages

    In India, the hotel industry has monitored enormous boom in current years. The industry is linked with the tourism industry and the growth of hotel industry was fuelled by the tourism industry. It’s been seen that the industry offers luxury and comfort service to increase the foreign exchange of the economy. Early in 1980’s, the hotel industry in India was a budding industry consisting of single hotel companies. Increase in demand for hotels was high in late 1990’s. The increase in business opportunities and flourished economy has boosted the level of growth in hotel industry. According to a report, the Indian hotel industry has a current supply of 110,000 rooms and a scarcity of 150,000 rooms. According to ballpark figure, demand will go above supply by 100% within the next 2 years. The hotel industry in India is going to look rosy in the future. For the next few years, it is seen that the mid-market and budget hotel are going to observe massive growth and development while the segment of luxury will continue to carry out well.…

    • 2264 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Four Seasons is the world’s leading operator of luxury hotels and resorts. They are well known not only in the U.S. but they are a huge international hit. They have been successful over the last thirty years because of their strengths of diversity and originality. Four Seasons does not want to be a globalization of markets like McDonald’s, where everyone is the same. They are not a “cookie-cutter company.” This is a great tactic to have because then you would not be such a high class hotel and resort. Also, when you go international you have to be in touch with all of the cultural changes which can make or break your business. They have done an exceptional job of adapting to the different cultures. When you walk into a four seasons hotel “it does not scream four seasons at you.”…

    • 759 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hotels are very diverse and by using the normal star-rating system, they can almost be regarded as a separate market. They are divided into three categories according to quality of service and facilities and based on the pricing analysis:…

    • 6755 Words
    • 27 Pages
    Good Essays
  • Powerful Essays

    ethical issue of alcohol

    • 9785 Words
    • 40 Pages

    In this portfolio I am going to discuss about introduction to global tourism and hospitality, industry interrelated nature of tourism and the challenges faced while entering this industry. I have also spoken about the current issues in which I have explained about the history of HYATT and the impact it has worldwide. Apart from I have explained about advantages and disadvantages of ownership, difference between luxury and boutique hotels, similarities of cruise& resort hotels and analysing that why casino is popular for developer. Further in case study I have explained the problem in the case study and its critical issues along with a suitable solution for it. In second case study I have explained about the installation of PMS system and the decision making involved in the organisation. For this portfolio I have visited some places and given the description about it for e.g. coffee shop, shark bar, The Star and a local restaurant named Gungho. An further I am discussing about cost reduction methods and how it helps in improving performance business operation and about CSR. An at last there is explanation about the current and future trends of hotel.…

    • 9785 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Rosewood Hotels

    • 810 Words
    • 4 Pages

    Individual branding has many posivitive aspects. In this approach the company operates different properties, hotels in this case, with different brand names. In this collection strategy, each property has its own unique name, image and identity. This allows a company to position its properties or brands differently. In Rosewood case, we see that the company created its own unique philosophy, “ Sense of Place”. Each hotel that Rosewood owns reflects the local culture. Each hotel has its unique characteristics such as architectural details and interiors. Individual branding strategy was a way to be different from corporate brands. This strategy create brand equity for each property. Each hotel itself becomes a big brand, and thus the hotel logo becomes even profitable. The logo provides a profotable souvenir business by selling high-profile amenities such asa towels and bathrobes. In addition, in a highy competitive business environment it is much easier to launch an individual brands, if the…

    • 810 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Holiday Inn

    • 1213 Words
    • 5 Pages

    Nowadays, due to the rapid economic development all around the world, most of people begun to focus on the important of the hospitality and tourism, whether it is generated revenue for those businessman or those went away from home for vacation. Therefore, in 20th century people began to see the commercial value in hotels and led to the developments of large hotel chains.…

    • 1213 Words
    • 5 Pages
    Good Essays
  • Good Essays

    One of the worlds leading operator of luxury hotels in business for the last thirty years Four Seasons is successful due to exceptional personal customer service, adhering to standards, at the same time adopting to local customs and blending with the environment.…

    • 890 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Four Seasons Inc

    • 777 Words
    • 4 Pages

    Company History: Four Seasons Hotel, Inc is a Canadian-based international luxury, five-star hotel Management Company. It is one of the world’s most admired and successful luxury hotel chains, and has been named by Fortune consecutively for 16 years as one of “100 Best Companies to Work For” since 1998. The company was also awarded the “Best Business Hotel Chain Worldwide” by Business Traveller. Four Seasons Hotel was founded in the 1961 in Canada by Isadore Sharp, and the hotel (a motel at that time) in Toronto was an oasis for business travellers. It became an upscale luxury hotel when they expanded in London in 1970s. It was also then that Four Seasons would make the four strategic decisions that formed the pillars of its business platforms: exceptional quality, luxury services, explicit culture, and renowned branding. In the 1980s, Four Seasons expand in the United States and moved from owner-operator to hotel managers. In the 1990s, Four Seasons has acquired a strong branding and also begin to build its portfolio of resorts. It also begins to expand in Asia (e.g. first Four Season Hotel in Asia was opened in Tokyo in 1992) and Europe. From 2000 onwards, Four Seasons continued to achieve global growth in both size and recognition. In 2002, Four Seasons Hotel Shanghai marked the company’s entry into the growing Chinese market. In May 2008, Four Seasons marked its entry into the Indian market with a contempory hotel in Mumbai’s Worli district.…

    • 777 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Rosewood Hotels & Resorts

    • 1740 Words
    • 7 Pages

    Rosewood Hotels & Resorts 2 Rosewood Hotels & Resorts is a collection of unique, one-of-a-kind luxury properties that are individually branded with the purpose of capturing what is unique about a given location. This strategy has been successful but now management believes that branding the hotels as a collective will increase customer visits between properties. Question #1- Why is Rosewood considering a new branding strategy? In your answer consider the characteristics of the company, its competitive environment, customer base and its current marketing/branding strategy. Rosewood Hotels is considering a new branding strategy to increase its revenue. They recognize that the even subtle increases in customer lifetime value (CLV) can mean significant increases in the bottom line. They also realize that an investment in retaining a customer to increase the CLV is more cost effective than attracting new customers due to the long term benefits. Management believes that moving from marketing the properties individually to corporate branding will increase customer repeat visits between hotels and that will consequently increase revenue by increasing CLV. This individual “brand positioning substantially limits our market,” as chairman of the board Maritz states, “I think we are underestimating the power of corporate brands, such as the Four Seasons, as status symbols. At this time, we are after only a subset of the luxury market-the sophisticated customers who value the distinctive, exclusive „collection hotel‟ when in fact the vast majority of the luxury market seem to value the corporate-branded version of luxury” (Dev & Stroock, 2007, p. 3). Currently Rosewood customers don‟t realize that they own other luxury hotels, consequently the corporation is unable to capitalize on the exceptional experience that their customers are having. This lack of education is resulting in…

    • 1740 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Isadore Sharp founded Four Seasons in 1960. Four Seasons is a Canadian international luxury hotel company. The first Four Seasons hotel opened in 1961 in Toronto, Canada. The 1970s began with a defining moment, the opening of a hotel in London. This hotel set the future of the company and pioneered many of the signature Four Seasons services, now delivered worldwide. In 1976, the company entered the US market with its first management contract for San Francisco’s 1913 landmark hotel, The Clift. In 1999, Four Seasons opened its first French property, the Hotel George V in Paris. In 2003, the company managed 53 properties in 24 countries. Today, Four Seasons is managing 84 properties in 34 countries providing high-quality, truly personalized service to enable guests to maximize the value of their time.…

    • 1712 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Stargetic Leader

    • 3247 Words
    • 13 Pages

    Four Seasons Hotels was founded by Isadore "Issy" Sharp, born on October 8, 1931.Sharp's father, Max, emigrated from Poland to Palestine in 1920, where he helped build one of the first kibbutzim. Relocating to Toronto five years later, Max worked for a few years as a journeyman plasterer; he married and began a family that would include his son Issy and three daughters. Drawing on his home renovation experience, Max Sharp soon began purchasing houses, repairing and decorating them, and then selling them at a profit. Issy Sharp had lived in 15 houses by the time he was 16 years old. He married Rosalie Wise and they have three sons, Jordan, Gregory and Anthony. They lost a fourth son, Christopher, to melanoma cancer in 1978. [Iverson,1996.]…

    • 3247 Words
    • 13 Pages
    Best Essays
  • Best Essays

    Four Seasons Hr Practices

    • 3565 Words
    • 15 Pages

    The Four Seasons chain started in 1960 with Sharp, a visionary. In North America, Sharp introduced a new definition to luxury. He focused on quality and service-based, mid-sized hotels differentiating the chain from its competitors.…

    • 3565 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.…

    • 7649 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    5 Star Hotel

    • 916 Words
    • 4 Pages

    Westin Dhaka, the newly opened five-star hotel is situated in main Gulshan Avenue • Plot-01, Road 45, Gulshan-2 – Dhaka 1212 – Bangladesh. It is conveniently located within the prime diplomatic and commercial zone of Gulshan. Nestled in the new business district, they are steps from renowned shopping malls, foreign missions, restaurant, art, private clubs, and multinationals. Westin hotel is also only eight kilometers from Zia International Airport.…

    • 916 Words
    • 4 Pages
    Satisfactory Essays

Related Topics