Foundation of Marketing
13.10.2011
X7MKG CM
FOUNDATION MARKETING
Marketing = dynamic of the market + exchange (product v money) and selling of products in order to fulfill one’s desires B2C = business 2 consumer = company produces goods and services for consumers B2B = business 2 business = company produces goods and services for companies
Marketing strategy goes with marketing researches = analyze the demands
Then we can think of advertising
Business philosophy that regards customer satisfaction as the key to successful trading and advocates the use of management practices that help identify and respond to customer needs.
Philosophy & business compatible? Marketing is a mentality, way of thinking = marketing orientation = seek for profit but first thinks of the market THEN of the product (=> better way of thinking)
Customer satisfaction? This is all companies care about!!! Cause they are source of their money.
Management resources? Manage the resources in order to give the market what they need.
Identify to their need? Conception + distribution + promotion (advertising…) of the product. Persuade them: show them it’s the best.
A marketing oriented organization understands that in the long run, meeting the customer’s needs is what leads to success.
Long term goal of the company? LOYALTY with the customer = have him always satisfied
Customer should be always surprised & delighted
Marketing management? Management of demands within & outside the company = make people feel special, have a good service…
It is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
Process of planning? Marketing budget + analysis & calculation
Pricing?
Complicated because think of the profit + if the customer could afford it = find the RIGHT price => difficult… There’s the brand of the product: if u price
X7MKG CM
FOUNDATION MARKETING
Marketing = dynamic of the market + exchange (product v money) and selling of products in order to fulfill one’s desires B2C = business 2 consumer = company produces goods and services for consumers B2B = business 2 business = company produces goods and services for companies
Marketing strategy goes with marketing researches = analyze the demands
Then we can think of advertising
Business philosophy that regards customer satisfaction as the key to successful trading and advocates the use of management practices that help identify and respond to customer needs.
Philosophy & business compatible? Marketing is a mentality, way of thinking = marketing orientation = seek for profit but first thinks of the market THEN of the product (=> better way of thinking)
Customer satisfaction? This is all companies care about!!! Cause they are source of their money.
Management resources? Manage the resources in order to give the market what they need.
Identify to their need? Conception + distribution + promotion (advertising…) of the product. Persuade them: show them it’s the best.
A marketing oriented organization understands that in the long run, meeting the customer’s needs is what leads to success.
Long term goal of the company? LOYALTY with the customer = have him always satisfied
Customer should be always surprised & delighted
Marketing management? Management of demands within & outside the company = make people feel special, have a good service…
It is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
Process of planning? Marketing budget + analysis & calculation
Pricing?
Complicated because think of the profit + if the customer could afford it = find the RIGHT price => difficult… There’s the brand of the product: if u price