Forest Hills Case Study Questions Answe
Forest Hills Case Study
Katie Schutte, Katelynn Shoop, Bill Laing, Jared Radabaugh, and Dina Chiappelli
According to the case materials, Forest Hill Paper Company is classified as a small manufacturer, and one that is “closely-held.” This could lead one to believe that it is possibly a family-owned business, or at least managed very actively by a few people. Ownership must be very hands on and aware of the business from a micro and macro level. Therefore, we would classify the company as a small business and ownership is probably structured by one or a few people who are very involved. FHPC could be even be an S-corp, depending on further information.
Forest Hill operates in a very cyclical industry, with upswings every three to four years, according to the case. This is due to customers buying a lot of paper during good economic times. Customers overbuy and are left with inventories of paper, and therefore don’t buy for a while until another economic boom occurs. Therefore, the industry is very much affected by the overall macro economy. The industry is also being affected in terms of a loss of market share, because there is a trend toward plastic and the use of more environmentally friendly grades of recycled paperboard. One could argue that the industry and market is mature, and even declining. Another aspect to consider about this industry is that it is one that has barriers to entry. The costs of starting a manufacturing company are high. It is not an industry with small capital outlay. Also, there are regulations in manufacturing which could keep competition from arising.
We read in the case that Forest Hills is a small company competing against bigger companies in a commodity market. Therefore, FHPC has taken the strategy of differentiation. They have tried to offer a comprehensive amount of products and services, but are trying to stand out from the crowd by offering exceptional service and rapid responses to customer needs. Unlike the bigger
Katie Schutte, Katelynn Shoop, Bill Laing, Jared Radabaugh, and Dina Chiappelli
According to the case materials, Forest Hill Paper Company is classified as a small manufacturer, and one that is “closely-held.” This could lead one to believe that it is possibly a family-owned business, or at least managed very actively by a few people. Ownership must be very hands on and aware of the business from a micro and macro level. Therefore, we would classify the company as a small business and ownership is probably structured by one or a few people who are very involved. FHPC could be even be an S-corp, depending on further information.
Forest Hill operates in a very cyclical industry, with upswings every three to four years, according to the case. This is due to customers buying a lot of paper during good economic times. Customers overbuy and are left with inventories of paper, and therefore don’t buy for a while until another economic boom occurs. Therefore, the industry is very much affected by the overall macro economy. The industry is also being affected in terms of a loss of market share, because there is a trend toward plastic and the use of more environmentally friendly grades of recycled paperboard. One could argue that the industry and market is mature, and even declining. Another aspect to consider about this industry is that it is one that has barriers to entry. The costs of starting a manufacturing company are high. It is not an industry with small capital outlay. Also, there are regulations in manufacturing which could keep competition from arising.
We read in the case that Forest Hills is a small company competing against bigger companies in a commodity market. Therefore, FHPC has taken the strategy of differentiation. They have tried to offer a comprehensive amount of products and services, but are trying to stand out from the crowd by offering exceptional service and rapid responses to customer needs. Unlike the bigger